Data-Driven Marketing

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20th Jun 2018

6:00pm - 8:00pm

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Loft West End

100 Boundary Street
West End QLD 4101

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June’s panel will share their real-life examples of how they use data to inform how, where and when they communicate to their customer base. They’ll reveal the tools they use, the teams that have to turn data into real actionable insights and why it’s critical to keep testing and learning with new products and experiences. 

If you have now got so much data you’re not sure how to make it useful, or you are planning to power up for FY19 marketing plan using data, then this is the session for you!

Panel of speakers

Panel Facilitator: Laura Campbell, Director, Deloitte Digital LinkedIn | Twitter: @lauraslenslife  

  • More event details

    During this panel, you'll discover

    • How other organisations are capturing their critical data and turning it into insights
    • What platforms are being used by this superstar line up of companies (ie. are using free tools or paying premium?)
    • What surprising findings analysing their data has uncovered
    • The roles and responsibilities of team members turning data into insights (ie. are they in the marketing team or partnering with their BI department)?
    • And, as always, you’ll get a chance to ask some of the questions!

    Who would benefit from attending

    • Marketing, digital and communication professionals
    • Marketing analysts
    • Data scientists 
    • Business owners and directors

    Panel of speakers

    Panel Facilitator: Laura Campbell, Director, Deloitte Digital LinkedIn | Twitter: @lauraslenslife  

    MC: Lisa Ma, Event Manager, Networx Brisbane LinkedIn | Twitter: @networxevents @lisama_

    Event hashtag is #nxbris

    Please use #nxbris in your posts so people at home can follow what's going on! Follow Networx Brisbane on Facebook | Facebook Events | Instagram: @networxevents | Twitter:@networxevents

    Ticket inclusions

    Your ticket includes networking with drinks & finger food prior to the presentation, facilitated networking, panel discussion, event giveaways, attendee list prior to the event. 


    Networx is information, introductions and inspiration.

  • Transport and directions

    Google Maps & Directions

    Public Transport


    Parking on surrounding streets.

  • Giveaways

    [VENUE PRIZE] $500 towards your next function, courtesy of Loft West End

    [NETWORX PRIZE] 1 x Apple TV 32GB valued at $209, courtesy of Interpro Digital.  

    [NETWORX PRIZE] 1 x Family Pass (2 adults and 2 children) to Australia Zoo valued at $172, courtesy of RACQ.

    [NETWORX PRIZE] 1 x 20% off your ticket to the 2018 Interactive Minds Digital Summit, in Brisbane on the 26th and 27th July 2018, courtesy of the Digital Summit

  • Activity
  • Photo Gallery
  • Sponsors
  • Speakers
  • Attendees

Here’s a sneaky peek at the speakers for this event.

Danielle Lewis

Danielle Lewis

CEO & Co-Founder, Scrunch

Danielle Lewis is the Co-Founder and CEO of Scrunch, one of Australia's fastest growing data-driven influencer marketing platforms. Scrunch launched in late 2014 and since then, Danielle has raised $3 million in capital, built a world-class team and launched a SaaS platform in Australia and the US. The Scrunch platform brings together brands and influencers through proprietary analytics and influencer audience insights and makes finding influencers and running campaigns easy. 

Facebook | Instagram | LinkedIn | Twitter: @daniellelewisco @scrunch

Laura Allman

Laura Allman

Head of Marketing - Student Flights (a part of Flight Centre Travel Group)

Laura Allman is the Head of Marketing - Student Flights (a part of Flight Centre Travel Group). Laura is degree-qualified (BBus marketing & public relations), ambitious and hardworking individual with 12 years’ plus marketing experience, most recently focused on brand, retail, eCommerce & digital strategy.

She is an experienced marketing leader who can combine the needs of the customer and the goals of the business to achieve an engaging on or offline customer experience. As an engaged and supportive leader, she is driven to develop a positive and respectful team, where individuals feel they can contribute and achieve to a high standard.

She has experience in the travel, retail, banking, sponsorship and services industry working in both agency and client side roles. She possesses a deep understanding of customer behaviour practically applied through the execution of relevant, innovative and strategic consumer-centric campaigns, delivered to retain existing and acquire emerging consumer profiles within a fast-paced retail environment.

A natural partner, she has achieved success for my employers in highly competitive environments by engaging with key internal stakeholders and departments, suppliers, agencies and business partners to co-develop innovative customer solutions. 

LinkedIn | Twitter: @studentflights

Jarrod Price

Jarrod Price

Manager, Member Marketing, RACQ

Jarrod has over 17 years experience in the marketing and digital media industry and worked on well known brands like QUT, the Brisbane Lions and RACQ. He is passionate about digital marketing, content, leveraging data and behavioural economics opportunities for marketing.

An advocate for customer centricity, Jarrod believes having a deep understand of the customer and the drivers of their behaviours allows businesses to create positive customer experiences at every stage of the customer journey.

Jarrod has been an instructor for ADMA’s Digital Marketing Certificate since 2018 and spoken at a range of industry and events and conferences.

LinkedIn | Twitter: @jarrodpr @RACQOfficial

Laura Campbell

Laura Campbell

Partner, Deloitte Digital

Laura is a Partner at Deloitte, leading the Marketing, Commerce and Digital Experiences team. She has been living corporate life for over 20 years across various industries. She has shared her desk space with snakes (alive), rare birds (dead), and every spectrum of personality you can imagine.  She is passionate about delivering high quality results for her clients, but doing it in a way that stays true to her personality and passions (which involves a lot of crystals, memes and coloured kaftans).

During COVID, Laura switched her fancy pants, river view desk, for a 15-year-old IKEA desk in the spare room and this sparked her journey of discovery (read: trial and error) into understanding what were the critical factors for creating a successful workspace.


LinkedIn | Twitter: @lauraslenslife   | Insta

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