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20th Jul 2011

6:00pm - 8:30pm

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Summit Events Centre, Level One, Iceworks Building

157 Given Terrace
Paddington QLD 4064

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Join us for a panel discussion on referral & word of mouth marketing in the digital age.

  • Activity
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Here’s a sneaky peek at the speakers for this event.

Mark James

Mark James

Managing Director, GJI

Mark James is a Director of GJI, one of Australia's most dynamic data intelligence organisations. His passion is to help his clients create meaningful connections with their customers through leading edge data intelligence, smarter data management and measured direct communications.

Mark has been instrumental in bringing together complex and disparate databases for organisations; helping them to make confident decisions and deliver smarter outcomes. His ability to make complex database challenges simple and effective is a refreshing approach. Today GJI has millions of records under management and continues to lead the market in virtual database centralisation.

Mark brings a unique perspective to retaining and acquiring customers, which he has developed over the last 15 years. He has successfully applied this perspective to a wide range of industries and has worked with leading brands including Suncorp, Flight Centre, Mondial Assistance and The Coffee Club. When using data to plan, execute and reap exponential bottom line growth, Mark has been described as a true leader in his field.



Nathan Bush

Nathan Bush

Head of Interactive Strategy, BCM Partnership

Nathan has many years’ experience working in full service advertising agencies, within media, strategic and digital divisions. Originally from a traditional media planning role, Nathan is now the Head of Interactive Strategy for BCM Partnership where he works across all online elements including web, mobile and social to produce strategically focused and engaging communication. Current clients Nathan works with include Triumph International, Origin Energy, Queensland Government, Sunny Queen Farms, QUT, Heritage Building Society, Donut King, Brumby’s and Michel’s Patisseries.

As Senior Planner with De Pasquale, Nathan was responsible for developing, negotiating and implementing communication plans for clients such as Air Asia X, Lorna Jane, Coffee Club, 1300 Flowers and Children’s Hospital Foundation Australia.

He also worked as a Social Strategist at social media marketing agency, DP Dialogue. This involved researching, creating and implementing an online social media presence for clients such as AMP, Parmalat, Cold Rock Ice Creameries and ABC Learning Centres.

Follow Nathan Bush on Twitter: @nathbush | Follow BCM Partnership on Twitter: @bcmpartnership


Rachel McLean

Rachel McLean

Account Executive, TwoCents

Rachel McLean is an Account Executive with creative agency TwoCents. TwoCents is a creative agency specialising in Advertising, Branding, Marketing and Social Media Strategy.

Working at TwoCents has allowed Rachel to open up new windows of possibility for her clients. Rachel is a copywriter, blogger, business development manager and social media strategist.

Rachel's passion for advertising and branding started at an early age - she created her first advertisement when she was 10 years old. The client was Coca Cola.  Rachel gets excited by branding, the power of brands and the customer experience that brands have to offer. Rachel loves what brands do to people.

Rachel will be discussing Poppy Cakes' Facebook Strategy as a case study. Poppy Cakes is a New York style cupcake store in Emporium, Fortitude Valley. Follow Poppy Cakes on Facebook & Twitter.

Read Blog | Follow on Facebook | Follow on Twitter: @OurTwoCents


Panel Chair: Cat Matson

Panel Chair: Cat Matson

Chief Digital Officer, City of Brisbane

Cat Matson is Brisbane's Chief Digital Officer, overseeing the citywide Digital Brisbane strategy. Under the strategy, Cat is responsible for driving economic growth through digital adoption in the SME sector, strengthening the city's digital start-up ecosystem and facilitating Cyber City initiatives. Recently named as a rising female in the technology sector by the Sydney Morning Herald, Cat is considered an industry leader when it comes to the digital space, with a savvy business mind and a robust understanding of the wider business context.

LinkedIn | Follow on Twitter: @catmatson @DigitalBNE

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