Marketing Automation

More than a welcome email

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25th Jul 2017

6:00pm - 8:00pm

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Mirra

86 Bridge Street
Fortitude Valley QLD 4006

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No longer is marketing automation only accessible to big companies with dedicated marketing and IT teams. Thanks to a range of online tools, creating your own automation programs to nurture leads, retain customers or generate referrals is now easier than ever. Join our expert panel and get some practical advice you can start implementing in your business right away.

Join us for networking and a panel discussion on Marketing Automation - More than a welcome email.

During this panel, you'll discover

  • How to create intelligent, personalised automated lead nurture strategies
  • How to improve internal efficiencies using automation
  • How to integrate your social ads with your automated emails for a consistent customer experience
  • Automation software recommendations
  • More event details

    Who would benefit from attending

    • Marketing, digital and communication professionals
    • Business owners and directors

    Panel of speakers

    • Jason Anderson, Head of Operations, Andzen LinkedIn | Twitter: @DigitalAndo @socialandzen
    • Jamie McCalman, Marketing and Digital Communications Manager, Silver Chef LinkedIn | Twitter: #silverchef
    • Robbie Dalton, Connections Design Director, UM Australia LinkedIn | Twitter: @umaustralia

    Panel Facilitator: Laura Campbell, Director, Deloitte Digital LinkedIn | Twitter: @lauraslenslife  

    MC: Lisa Ma, Event Manager, Networx Brisbane LinkedIn | Twitter: @networxevents @lisama_

    Event hashtag is #nxbris

    Please use #nxbris in your posts so people at home can follow what's going on! Follow Networx Brisbane on Facebook | Facebook Events | Instagram: @networxevents | Twitter:@networxevents

    Ticket inclusions

    Your ticket includes networking with drinks & finger food prior to the presentation, facilitated networking, panel discussion, event giveaways, attendee list prior to the event. 

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    Networx is information, introductions and inspiration.

  • Transport and directions

    Mirra, 86 Bridge Street, Fortitude Valley

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    Public Transport

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  • Giveaways

    [VENUE PRIZE] 1 x Christmas Cocktails Voucher - you and your guests will enjoy free cocktails for the duration of your beverage package when booking your 2017 Christmas Party, courtesy of Mirra.  

    *Terms: Choice of one cocktail from Mirra's Christmas Cocktail specials options to be served for the duration of the beverage package allowance (4 hours) for the winner’s 2017 Christmas Party booked with Mirra. 

    [VENUE OFFER] For all Christmas parties booked in Nov – Dec 2017, receive a free Christmas Cocktail on arrival for all guests, courtesy of Mirra

    [NETWORX PRIZE] 1 x DeLonghi Nespresso Essenza Mini Coffee Machine valued at $200, courtesy of Interpro Digital

    [NETWORX PRIZE] One night's accommodation in a One Bedroom Apartment for two with on-site car parking and late check out of 12noon, courtesy of Alcyone Hotel Residences. Terms: Valid for 12 months from 25th July 2017, subject to availability at time of booking.

    [NETWORX OFFER] Check into the all-new Alcyone Hotel Residences surrounded by 47 restaurants, cafes, shopping and cinema in the heart of Portside Wharf. Discover a colourful and unique alternative to traditional hotels in Brisbane, with the largest LED Digital Artwork Display of its kind in Australia offering a hint that they are nothing like any other hotel. Opening on the 28th August 2017 with a Networx special rate of $149/night for a One Bedroom Apartment with complimentary upgrade to One Bedroom Executive (subject to availability at time of booking – valid for stays until the 30th December 2017, blackout dates apply).

  • Activity
  • Photo Gallery
  • Sponsors
  • Speakers
  • Attendees

Here’s a sneaky peek at the speakers for this event.

Jamie McCalman

Jamie McCalman

Marketing and Digital Communications Manager, Silver Chef

Jamie McCalman is the Marketing and Digital Communications Manager for one of Australia’s fastest growing ASX companies over the past 5 years; finance provider Silver Chef Limited. Prior to moving into this role, Jamie was responsible for setting up Silver Chef’s marketing automation platform. His achievements include being officially commended by Salesforce as setting-up one of the most advanced marketing automation platforms for a SME in Australia; setting up an automation program that has resulted in over five million dollars’ worth of acquisitions for his company; and being utilised by Pardot/Salesforce to advise their other clients on how to set-up best-practice lead management.

LinkedIn | Twitter: #silverchef

silverchef.com.au

Jason Anderson

Jason Anderson

Head of Operations, Andzen

Jason Anderson got his first look into the world of automation working for an email marketing platform called Sign-Up.to, setting him on a path that would see him eventually become the Head of Operations at Andzen. Andzen is a lifecycle marketing agency whose day-to-day involves building automated customer journeys for brands of all shapes and sizes, from family-run ecommerce stores to household names like Virgin Australia and RSPCA.

LinkedIn | Twitter: @DigitalAndo @socialandzen

andzen.com.au

Robbie Dalton

Robbie Dalton

Connections Design Director, UM

Robbie Dalton is currently a Connections Design Director at UM and has 9 years’ experience working on both client and agency sides of the marketing world. He has spent the last 5 years working on some of Australia’s most innovative clients including Virgin Australia, Flight Centre Limited, RACQ and Tourism and Events Queensland. 

He is currently leading the digital product at UM Brisbane where his focus is on advising clients on how best to leverage their owned assets and understand their data to make meaningful business decisions. 

Robbie loves all things related to technology and is passionate about making advertising more accountable using analytics. 

LinkedIn | Twitter: @UMAustralia

weareum.com

Panel Facilitator: Laura Campbell

Panel Facilitator: Laura Campbell

Director, Deloitte Digital

Laura Campbell is a Director at  Deloitte Digital. Laura’s career has run the full gamut of digital, PR and strategic marketing. She has specialist skills in developing and optimising online channels, which have been formed in her roles both internationally and domestically across a wide variety of industries including banking and finance, tourism and online retail. 

Laura’s committed to providing channel of choice for customers and hence devises solutions that cohesively deliver digital and offline customer experiences. A natural leader, Laura has formed and led dynamic, results-driven teams, and sets an example to others with her inquisitive outlook and high level of personal accountability.

LinkedIn | Twitter: @lauraslenslife

deloittedigital.com/au

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