Marketing "Brisbane"

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That’s a wrap. A big thankyou to our sponsors and everyone who made this event possible.

25th Jun 2014

6:00pm - 8:00pm

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Judith Wright Centre of Contemporary Arts

420 Brunswick Street
Fortitude Valley QLD 4006

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Event Details

With the G20 Summit in Brisbane fast approaching, this event will share insights into marketing the "Brisbane" brand, and how you can leverage this into your marketing strategy.  Join us for a networking drinks and a discussion on how, and whether the G20 Summit will benefit Brisbane.

  • More event details

    Event Photography © Priya Puri Photography | Video Production © Ride Free Media

    Our panel will chat about:

    • Positioning a city in a competitive and increasingly globalised world
    • How do you use a G20 opportunity to put a city on the map
    • The Brisbane brand journey and getting the right mix between tourism and business messages
    • The Brisbane Global Café and Brisbane’s proposed G20 global legacy
    • The G20 is coming to Brisbane but that doesn't mean it's coming to you
    • Campaigns and case studies

    Who would benefit from attending:

    • Marketing & communication professionals
    • PR professionals
    • Digital marketing professionals
    • Business owners & directors

    Panel of Speakers:

    • Shane Rodgers, Director of Marketing and Communications, Brisbane Marketing
    • Dean Gould, Director, Office of Marketing and Communications, Griffith University

    Panel Chair: Cat Matson, Speaker, MC & Marketer @catmatson

    MC: Lisa Ma, Event Manager, Networx Brisbane @lisama_

    Event Format: Networking with Drinks & Canapes, followed by Panel Discussion.

    Event hashtag is #nxbris #jwcoca

    Please use #nxbris in your Twitter / Google+ / Instagram posts so people at home can follow what's going on!  Networx Brisbane's handle is @networxevents on Twitter & Instagram. Search for Networx Brisbane on Google+.

  • Giveaways

    Event Giveaways:

  • Activity
  • Photo Gallery
  • Sponsors
  • Speakers
  • Attendees

Here’s a sneaky peek at the speakers for this event.

Shane Rodgers

Shane Rodgers

Director of Marketing and Communications, Brisbane Marketing

Shane Rodgers has more than 20 years of experience as a media, business, marketing and communications leader. Before joining Brisbane Marketing in 2012, Shane was Editorial Director of APN Australian Regional Media with editorial responsibility for the group’s 70 daily and weekly mastheads across print and online. He has previously served as General Manager of Queensland Newspapers, publisher of the state’s largest print and digital titles, and Director of Marketing and Communication at The University of Queensland. Shane is a former Editor-in-Chief and Deputy General Manager of Quest Newspapers and National Media Manager for Centrelink. Earlier in his career, Shane held the positions of Deputy Editor, News Editor and Chief-of-Staff of The Courier-Mail. He has worked twice in the Canberra press gallery, including as Chief-of-Staff of the News Limited bureau and national economics and industrial relations correspondent for the News group. As a reporter he covered social issues, politics, statistics, popular culture, police, courts, education, mining and rural issues. Shane is also the author of the satirical e-book Tall People Don’t Jump – the curious behaviour of human beings.

Follow on Twitter:  @brismarketing

Dean Gould

Dean Gould

Director, Office of Marketing and Communications, Griffith University

Dean Gould is a media professional with more than two decades experience in journalism, communications and marketing. His days as a reporter took him to different parts of Australia and around the world, covering everything from rugby league at Wembley to the peace process in Ireland to Budgets in Canberra.

He has been an editor for APN, Fairfax and News Corp in Australia as well as worked on the New York Post and the Irish Examiner. He pioneered the Gold Coast Bulletin's digital business in 2007 and went on to be editor of the Bulletin 2008 to 2011 straddling its print, website and social media products. He launched in 2007 which at one stage was the fastest growing News Limited website and won International News Marketing Association recognition for best new product. Since 2011 he has led Griffith University's communications strategy which saw its digital footprint more than double. In February this year he was appointed Director of Marketing and Communications, building on the momentum the Griffith brand has. He is a strong believer in Content Marketing. He is also a member of the University's G20 Co-ordinating Committee.

Follow on Twitter: @deangould

Panel Chair: Cat Matson

Panel Chair: Cat Matson

Chief Digital Officer, City of Brisbane

Cat Matson is Brisbane's Chief Digital Officer, overseeing the citywide Digital Brisbane strategy. Under the strategy, Cat is responsible for driving economic growth through digital adoption in the SME sector, strengthening the city's digital start-up ecosystem and facilitating Cyber City initiatives. Recently named as a rising female in the technology sector by the Sydney Morning Herald, Cat is considered an industry leader when it comes to the digital space, with a savvy business mind and a robust understanding of the wider business context.

LinkedIn | Follow on Twitter: @catmatson @DigitalBNE

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