Maximising the Media

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That's a wrap. A big thank you to our sponsors and everyone who made this event possible.

28th Apr 2010

6:00pm - 8:30pm

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641 Ann Street
Fortitude Valley QLD 4006

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Are you struggling to get your story noticed by the media? Are you at a loss as to what will get it over the line? Perhaps a stronger 'hook'... a different spokesperson maybe... or is the solution as simple as the actual 'day' you sell it in? Find out what works and what doesn't when it comes to securing editorial coverage.

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Here’s a sneaky peek at the speakers for this event.

Catherine Noble

Catherine Noble

Editor, City News, Queensland Community Newspapers

Catherine Noble is the editor of City News, one of 20 weekly newspapers in the Quest Community Media group. She began her career as a copy girl on the Brisbane Telegraph and was a cadet on The Courier-Mail. She has also worked on the Sunday Sun and The Cairns Post and completed a two-year stint as the publications officer for the Real Estate Institute of Queensland. Catherine was the deputy editor of the Times Newspaper Group in Auckland, New Zealand for two years.

A born and bred Brisbane girl, she has a passion for newspapers and suspects there's ink in her veins as she’s a third generation News Limited employee. | Follow on Twitter: @CityNewsBris | Follow on Twitter: @qunews

Conal Hanna

Conal Hanna

Managing Editor,

Conal Hanna worked in newspapers and magazines before joining the team prior to the site’s launch in March 2007. He has been Managing Editor since August 2009.

Having worked for various newspapers and magazines, both in Queensland and overseas, he found the freedom and immediacy of online held instant attraction.

The internet is perhaps the ultimate story-telling medium, and Conal's goal as editor is to disprove the spurious notion that there's no "quality" journalism produced online.

When he's not at work he enjoys getting to the beach, exploring Brisbane's growing foodie scene and the occasional overseas adventure. | Follow on Twitter: @brisbanetimes

Cayla Dengate

Cayla Dengate

Features Editor, mX

Cayla Dengate is a young journalist with an interest in the weird and wonderful world of new media.

She’s interviewed everyone from Prime Minister Kevin Rudd to fashion designer Collette Dinnigan and has been featured in more than 15 publications.  She began her career at The Canberra Times where she progressed from advertorial writer to news reporter to fashion editor. After a year covering the fashion circuit, she traded stilettos for gumboots and headed to The Philippines to teach journalism for the Australian Government’s AYAD volunteer program.

Upon returning to Australia eight months ago, she settled in Brisbane as mX features editor.  She’s currently learning online software to equip herself for the future of journalism and PR and is particularly interested in hearing the PR world’s attitude to phone applications, Augmented Reality, Alternate Reality Games and other online promotions. | Follow on Twitter: @mX @TheCBomber

Chris Hague

Chris Hague

Breakfast Producer

Chris Hague has been working in commercial radio for nearly ten years as a producer and host of metropolitan radio shows and in that time has been uniquely placed to appraise the roles of public relations professionals in their interaction with media on behalf of clients. He is currently the breakfast producer for 97.3FM, Brisbane's radio station part of the Australian Radio Network.

Chris is also a working stand up comic and corporate MC. He is quirky, charming, engaging and professional. And funny. | Follow on Twitter: @haguenator

Jay Jay

Jay Jay

Australia's Hottest Upcoming Illusionist

Although Brisbane based, over the last five years, Jay Jay has travelled extensively around Australia and has performed his unique and sexy brand of magic to thousands, leaving them breathless and in awe of his amazing talent. Mixing his stylish and cool persona with magic, audiences gasp in amazement and laugh at his humour, approachability and antics.

City News cover 11 March 2010 - Jay Jay, Australia's hottest upcoming illusionistEarly in 2009, Jay Jay recognised the power of social media as a viable marketing channel, and started the YouTube channel FreeMagicLive. By uploading weekly entertaining clips that teach people at home simple tricks to wow their friends, amaze work colleagues and get the girl of their dreams in the process, the Jay Jay brand has been exposed to close to a million people from all corners of the globe. To date, more than 10,000 people each week regularly tune in to his YouTube channel. Jay Jay’s videos have exceeded one million views.

Jay Jay featured as on the cover of City News - he will be doing a short performance before the Networx 'Viral Marketing' panel discussion - come and check out what the buzz is all about... | Follow on Twitter: (@jajaylive)

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