Maximising the Media

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That’s a wrap. A big thankyou to our sponsors and everyone who made this event possible.

24th Jul 2013

6:00pm - 8:30pm

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Bacchus Bar | Restaurant | Pool, Podium Level, Rydges South Bank

9 Glenelg Street
South Brisbane QLD 4101

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Event Details

Join us for a panel discussion about getting your story across different media platforms.

  • More event details

    Event Photography © Luke Chapman Photography | Video Production © Ride Free Media

    Post Event Information:

    Our panel will be discussing:

    • How getting your story across different media platforms (radio, television, print and online) can vary
    • How to salvage a story that goes horribly wrong   
    • How to nurture media relationships

    Who would benefit from attending:

    • Marketing and communication professionals
    • PR consultants
    • Business owners & directors

    Panel of Speakers:

    • Kylie Blucher, Managing Director, Nine Network Queensland @kblooch
    • Simon Holt, Managing Editor, Brisbane Times @brisbanetimes @newsed
    • Anthony Frangi, Content Director of News Talk 4BC and Acting General Manager of 4BC and 4BH @NewsTalk4BC @frangiman
    • Kath Rose, Director, Kath Rose & Associates @kathrose1

    Panel Facilitator: Cat Matson, Speaker, MC & Marketer @catmatson
    MC: Lisa Ma, Event Manager, Networx @LisaMa_

    Event Format: Networking with Drinks & Canapes, followed by Panel Discussion.


    Event hashtag is #nxbris

    Please use #nxbris in your Twitter / Google+ / Instagram / Facebook posts so people at home can follow what's going on!  Networx Brisbane's handle is @networxevents on Twitter & Instagram.


  • Giveaways

    Event Giveaways:

    • Champagne High Tea for 2 people (valued at $98), courtesy of our venue hosts Bacchus Bar | Restaurant | Pool. This prize for two people includes the ultimate Bacchus High Tea experience with a glass of Moet upon arrival, followed by sweet treats, delicate finger sandwiches and your selection of Harney and Sons fine teas. [Bacchus' Separate Prize Draw]
    • $100 Bacchus Voucher, courtesy of our venue hosts Bacchus Bar | Restaurant | Pool. Drinks on the Bacchus pool deck or indulgent dining in the acclaimed Bacchus restaurant - the choice is yours with this $100 Bacchus gift voucher.
    • 1 x Double Pass Voucher to Brisbane Roar vs Perth Glory on Saturday 30 November 2013 at Suncorp Stadium, courtesy of Brisbane Roar Business Club (contact Kelly Ledger, Corporate Sales 0416 807 740)
    • 5 x Admit Two Passes to Now You See Me, courtesy of Hopscotch Films. Starring Jesse Eisenberg, Mark Ruffalo, Isla Fisher, Morgan Freeman, Woody Harrelson and Michael Caine, it opens 8 August. View trailer.
    • EACH ATTENDEE RECEIVES: 2-4-1 Passes to Now You See Me, courtesy of Hopscotch Films.
    • $100 prepaid cab voucher, courtesy of Black & White Cabs. Download their iTunes/Android app!
    • One night’s accommodation in a Superior Suite, a bottle of bubbly & chocolates on arrival, and an Inchcolm Deli Breakfast for 2 in Epicurean Restaurant Bistro & Bar, courtesy of The Inchcolm Hotel
    • 1 x 64GB USB flashdrive, courtesy of AV Partner Fairchild Multimedia
    • 1 x Double pass to Interactive Minds' September event
  • Activity
  • Photo Gallery
  • Sponsors
  • Speakers
  • Attendees

Here’s a sneaky peek at the speakers for this event.

Kylie Blucher

Kylie Blucher

Managing Director, Nine Network Queensland

Kylie Blucher has an extensive knowledge of both the radio and television industry after more than 25 years working with both the Austereo Radio Network and the Nine Network. 

She has held various promotion, sales, marketing and publicity positions to become a highly respected and sought-after authority in the media industry.  Blucher held various positions within Austereo, including Promotions and Marketing Director of B105 FM where she was involved in the strategic planning for the station.  From this role she was promoted to the role of Promotions Manager at Today FM in Sydney - Australia’s largest radio market.  Blucher then worked at the Triple M Network in the role of National Sales Promotions Director.  Her responsibilities included creating and implementing network-based promotions nationwide.  This involved working with some of the biggest agencies and clients in the country.

Returning to Brisbane, she moved into the television industry at Nine Queensland in 1997 where she has moved through the ranks as Marketing Director to Programming and Marketing Director, before taking on her current role in 2010 as Managing Director.  During her career Blucher has been instrumental in securing and maintaining Nine Queensland’s major sponsorships such as the Royal Brisbane Show (EKKA), Brisbane Broncos, Gold Coast Titans, Surf Life Saving and brought the prestigious Major Brisbane Festival back to the Nine Network.

Blucher has held board positions with the Surf Lifesaving Queensland Foundation, Riverfestival and the Major Brisbane Festival Board which was created after the amalgamation of the Riverfestival and Brisbane Festival Boards.  Blucher was Deputy Chair of MBF when she resigned from the Board in 2007.  In 2013 she took up a position as a Director on the Board of the Prevent Blindness Foundation.

Follow Kylie Blucher on Twitter: @kblooch

Simon Holt

Simon Holt

Managing Editor, Brisbane Times

Simon Holt has about 25 years experience in journalism - as a foreign correspondent in Southeast Asia, newspaper and magazine editor, and now as Managing Editor of

As winner of the 2008 Hegarty Prize - won after he managed the rollout of 20 new news sites in Sydney - he travelled to the US and Europe looking at digital media trends. He consequently wrote an industry white paper called "Do we get it?", which spoke of ways the news industry might adapt business models to embrace a digital shift.

Simon was part of a recent "One Newsroom" project at Fairfax, and has been part of the change management process in various news organisations.

Brisbane Times on Facebook | Follow on Twitter: @brisbanetimes  @newsed

Anthony Frangi

Anthony Frangi

Content Director of News Talk 4BC and Acting General Manager of 4BC and 4BH

Anthony Frangi has an extensive career in broadcast media and journalism education. He currently holds the position of General Manager for News Talk 4BC & 4BH in Brisbane, part of the Fairfax Radio Network. He was also Content Director at News Talk 4BC and he has hosted talk shows on ABC Radio in Queensland, as well as presenting, reporting and producing for commercial television.

Over his career, Anthony has also managed and programmed for ABC Radio in Queensland, Victoria, Western Australia and Tasmania.  He previously held  positions of Director of Learning, Engagement, Innovation and Development for the School of Journalism at UQ and Program Director for the Bachelor of Journalism at UQ. Anthony has also earned State and National advertising and Media Awards, Queensland Tourism Award for Radio and teaching awards for his contribution to journalism education. In 2009, Anthony developed and launched for The University of Queensland.

Anthony is author of ‘So you want Media Coverage’ - a guide on how to attract good media coverage and ‘The Radio Toolbox - everything you need to get started in broadcasting in the digital age’.

Anthony is very experienced when it comes to covering natural disasters. In 2009 he hosted an AIBD Radio workshop for managers and news editors in India. In 2010, he presented disaster workshops for UNESCO in Tonga, Solomon Islands and Vanuatu and spoke at the 2010 CBAA (Community Broadcasting Association of Australia) national conference on disaster coverage. Anthony has also coordinated natural disaster coverage for ABC Radio in Australia and Fairfax Radio (Brisbane). As a manager, program director and broadcaster, he understands the vital link radio plays in the communication chain.  Anthony has a long and proud tradition of working closely with local communities and emergency services to deliver accurate and speedy public information. He was instrumental in developing of an emergency App in co-operation with Volunteering Queensland.

Follow on Twitter: @NewsTalk4BC @frangiman

Kath Rose

Kath Rose

Director, Kath Rose & Associates

Kath Rose has always forged her own way, and loves being founder and owner of her own business, ingenuously titled Kath Rose & Associates. Through about 20 years of really hard work, lots of practice, some inspired creative ideas, some questionable ones, the odd glass of champers, some very odd occurrences, a few fires, and lots of great opportunities combined with awesome clients who put their faith in her and her small team, she has forged a reputation as one of the best in the business.

It’s an enviable reputation earnt through delivery. And this means delivery to her clients, and also to her media counterparts - the people who rely on her to deliver real stories appropriate to their channel, be it online, on air, in print or screamed from rooftops. It’s a reputation respected in this age of smoke and mirrors.

KRA has recently managed all PR, promotion and partnership programs for the national premiere season of CAVALIA. This included brokering a major partnership with the Nine Network which featured marquee inclusions such as The Today Show, Mornings and a Richard Wilkins Ambassadorship.

Yes KRA has won three Public Relations Institute of Australian Awards – the latest was for the opening of the Second Gateway Bridge just 4 years. Perhaps most importantly, there’s more than a marquee rollcall of clients who KRA has worked with for more than 10 years – Cirque du Soleil, Jones Lang LaSalle, Merlo Coffee, Austereo and the Paniyiri Greek Festival, closely followed by the multi-award-winning Emporium Hotel for seven years. 

She played an integral role in growing Brisbane’s Riverfestival into the city's largest annual event and one of the most successful events in Queensland (Your State, Your Say Survey, Nov 2000).  In addition, her company won the national Public Relations Institute of Australia Award for Best Public Relations for a Major Event (Riverfestival) in 2000. KRA was one of the smallest and youngest agencies ever to win a Golden Target Award (proving size doesn't matter).

Just a sample of others in KRA’s client family include The Queensland Theatre Company, Disney on Ice and Disney Live, Queensland Symphony Orchestra, Cavalia, Brisbane Marketing, the acclaimed Urbane restaurant and The Euro, The Laneway, Coles Hotels (The Regatta and The Waterloo for example), The Variety of Chefs event for Variety, At Last, The Etta James Story, Full Noise Music Festival, Chalk Hotel and more. They have worked with David Jones, The Australian Festival of Chamber Music, Brisbane Lions, Tourism Queensland,  The Queensland Reds, The Brisbane Festival and Riverfestival (four years) and opened the Inner City Bypass. Fashion clients included Canturi Jewels, mecca cosmetic, Wintergarden, Wayne Cooper, Zimmerman and Little Joe by Gail Elliott, SUBFUSCO, G-STAR and more.

Follow on Twitter: @kathrose1

Panel Chair: Cat Matson

Panel Chair: Cat Matson

Chief Digital Officer, City of Brisbane

Cat Matson is Brisbane's Chief Digital Officer, overseeing the citywide Digital Brisbane strategy. Under the strategy, Cat is responsible for driving economic growth through digital adoption in the SME sector, strengthening the city's digital start-up ecosystem and facilitating Cyber City initiatives. Recently named as a rising female in the technology sector by the Sydney Morning Herald, Cat is considered an industry leader when it comes to the digital space, with a savvy business mind and a robust understanding of the wider business context.

LinkedIn | Follow on Twitter: @catmatson @DigitalBNE

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