Media & PR

The Art of Spin

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That's a wrap. A big thank you to our sponsors and everyone who made this event possible.

30th May 2012

6:00pm - 8:00pm

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Cloudland

641 Ann Street
Fortitude Valley QLD 4006

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Event Details

We all want our brand to be talked about.

But how can we use PR and media to get the conversation started?  How do we 'spin' our story the right way? And what do we do when the story goes pear-shaped?

Our panel will share insights on strategies for spinning the PR wheel the right way - and what to do when the wheels come off.

  • More event details

    Event Photography © Lucid Photography @lifeatlucid | Video Production © Ride Free Media @ridefreemedia   

    Our panel will discuss:

    • Managing conversations offline and online
    • Strategies for PR disasters
    • Protecting brand reputation
    • Case studies

    Who would benefit from attending:

    • Business owners & directors
    • Marketing and communication professionals

    Panellists:

    Panel Facilitator: Cat Matson, Business CATalyst @catmatson

    We want YOU to tweet about the event!

    Participants are welcome to bring along their personal devices and mobile phones to tweet during the session!  Please use the hash-tag #!  Follow us on Twitter: http://twitter.com/networxevents

  • Giveaways

    Event Giveaways... more to come!

    • Each attendee receives a 2-4-1 ticket (valid at all participating cinemas) to Get the Gringo starring Mel Gibson (opens in cinemas on 31 May)
    • 1 x Complimentary booth booking with a bottle of French Sparkling, courtesy of Cloudland
    • 1 x $100 Dining Voucher to Cloudland, courtesy of DPMA
    • One night’s accommodation in a Superior Suite and Continental breakfast for 2 in Armstrongs at the Inchcolm, a bottle of bubbly & chocolates on arrival & a midday checkout, courtesy of The Inchcolm Hotel
    • 1 x 32GB USB flashdrive, courtesy of Fairchild Multimedia
    • 1 x Double pass to Interactive Minds
    • All attendees receive an exclusive discount to the 20th June event 'Unleashing the Creative Customer'
  • Activity
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Here’s a sneaky peek at the speakers for this event.

Rodica Titeica

Rodica Titeica

Director, Red PR

A Director at the Red PR Group, Rodica is a dynamic and reputable communications specialist with over 13 years experience, having worked extensively in senior roles across a diverse range of industries and clients.

Throughout her career, Rodica has been responsible for communications strategies for numerous high profile brands in Australia and internationally. She has also been instrumental in developing strategic and tactical consumer campaigns, forging lasting relationships with national media, sponsors and various industry groups. Rodica has intimate knowledge of the lifestyle and consumer sector, having worked closely with brands including Tourism Queensland, Lorna Jane, Flight Centre, BMW Australia, Revlon Australia, Gucci and LVMH Group.

With a background equipping her with a solid understanding of communication tools and techniques, Rodica has established herself as a talented and savvy media professional, not to mention an entertaining public speaker.

Follow Red PR on Facebook | Follow on Twitter: @redpr @Rodica_RedPR

redpr.com.au

redpr.com.au
Ben Wicks

Ben Wicks

Director, KDPR

Ben Wicks is a Director at KDPR, a Brisbane-based public relations and full-service agency possessing expertise across media relations and publicity, reputation management, branding, graphic design and digital strategies.

With a passion for issues management and communication management, Ben has been an integral member of the KDPR team since 2006, managing difficult issues such as the Swine Flu at Portside Wharf and leading Cutting Edge’s merger campaign, directly reporting to CEOs.

Ben works across a number of industries and differing company sizes from international hotels through to restaurants and state-wide affordable housing projects providing sought after communications advice.

Follow KDPR on Facebook  | Follow on Twitter: @kdprknows @wicksben

kdpr.com.au

kdpr.com.au
Tom Evans

Tom Evans

Digital & Communications Strategy Director, Decoder

Tom is a relatively new addition to Brisbane, and the Digital & Communications Strategy Director at Decoder. Prior to moving to Brisbane, Tom was the Managing Director of a fully integrated marketing agency group in Soho, London, where he worked on communications campaigns with a number of leading global brands.

Using his integrated planning experience, Tom helps clients to understand how, where and why customers are using digital media and then leverage this insight to create measurable strategies that are integrated into the wider marketing communications mix.

Tom is focused on helping clients to remain relevant amidst the seismic shift in the communications landscape. He believes that products must use new digital opportunities to have marketing built into them.  The role for agencies of the future is to help clients bridge the gap between creating products, telling great stories about these products, and then using technology to make this more engaging.

Follow Decoder on Facebook  | Follow on Twitter: @decoderideas

decoder.net.au

decoder.net.au
Panel Chair: Cat Matson

Panel Chair: Cat Matson

Chief Digital Officer, City of Brisbane

Cat Matson is Brisbane's Chief Digital Officer, overseeing the citywide Digital Brisbane strategy. Under the strategy, Cat is responsible for driving economic growth through digital adoption in the SME sector, strengthening the city's digital start-up ecosystem and facilitating Cyber City initiatives. Recently named as a rising female in the technology sector by the Sydney Morning Herald, Cat is considered an industry leader when it comes to the digital space, with a savvy business mind and a robust understanding of the wider business context.

LinkedIn | Follow on Twitter: @catmatson @DigitalBNE

catmatson.com.au

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