Mobile Marketing in the Mix

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That's a wrap. A big thank you to our sponsors and everyone who made this event possible.

26th Oct 2011

6:00pm - 8:30pm

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The Exchange Hotel

131 Edward Street
Brisbane City QLD 4000

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Event Details:

Nearly half of Australians own a mobile phone with internet capability… and they're using them to access mobile banking, shopping, maps, news and much, much more. The question is - how do YOU reach those users as a savvy mobile marketer?

The explosion in usage of smart phones is making mobile a richer media landscape, though it can present challenges for marketers wishing to effectively reach their target audience through the mobile channel.

This panel discussion will give insights for marketers to become familiar with how it is best used to communicate with their customers and prospects using mobile platforms.

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    Event Photography © Lucid Photography @lifeatlucid

    Post Event:

    Photos: Event photos on Facebook (tag yourself!)

    Blog post: 'Mobile Marketing in the Mix' Panel Event Wrap-up

    Interview video: 'Mobile Marketing in the Mix' - Networx Panel Speakers Interview

    View the speaker interview video:

    Our panel will discuss:

    • Planning your mobile marketing strategy
    • Mobile friendly sites and data capture
    • How apps can transform your business
    • Quick Response codes, mobile advertising, mobile search, promotions and competitions
    • SMS and email - reaching people on the move

    Who would benefit from attending:

    • Business owners & directors
    • Marketing and communication professionals
    • Digital marketers


    We want YOU to tweet about the event!

    Participants are welcome to bring along their personal devices and mobile phones to tweet during the session!  Please use the hash-tag #!  Follow us on Twitter:

  • Giveaways

    Event Giveaways... more to come!

    • 1 x 16G USB flashdrive, courtesy of Fairchild Multimedia
    • Double 5-film pass to Alfred Hitchcock: A Retrospective and hardcover book about Alfred Hitchcock.  Alfred Hitchcock: A Retrospective - 56 films and 17 television episodes from the master of suspense - until 27 November 2011 in Cinema at GoMA.  Hitchcock Lounge – Fridays from 5.30pm: Each Friday night enjoy cocktails, a light supper and live music entertainment responding to Hitchcock’s most celebrated films in the cinema foyer lounge.
    • One night’s accommodation in a Deluxe Suite and Continental breakfast for 2 in Seasalt at Armstrongs, a bottle of bubbly & chocolates on arrival & a midday checkout, courtesy of The Inchcolm Hotel
    • $100 Hair Voucher courtesy of GW Private Room, hair salon in Festival Towers, Brisbane City (National Award Best Hairdresser: Winner 08/09, Runner-Up 10/11)
    • $50 Beauty Voucher courtesy of GW Private Room, hair salon in Festival Towers, Brisbane City (National Award Best Hairdresser: Winner 08/09, Runner-Up 10/11)
    • Each attendee will receive a $80 Cash Voucher for hair and/or beauty services for new clients courtesy of GW Private Room
    • Each attendee wil receive $10 off your next Edible Blooms order (promo code in your tote bag)

    Remember your business cards!

  • Activity
  • Photo Gallery
  • Sponsors
  • Speakers
  • Attendees

Here’s a sneaky peek at the speakers for this event.

Dale Rankine

Dale Rankine

Head of Mobile and Devices, Speedwell eBusiness Solutions

Having recently taken on the role as Head of Mobile and Devices at Speedwell eBusiness Solutions after working for Vodafone Australia and in his own companies, Dale Rankine continues to be at the forefront of the mobile and digital landscape in Australia. For over 13 years, Dale has been a leader, entrepreneur and strategist in the ares of digital media, platform evangelism, online and mobile product development, design and user experience. He has been a presenter and trainer at events here and around the world for organisations such as Adobe, Nokia and AIMIA, and is highly regarded for his knowledge, experience and engaging style. His work has led him to collaborate and partner with global companies and brands such as MTV, Paramount Pictures, Hutchison Telecoms, Sony Ericsson, Warner Bros., Fairfax and Lexus.

At Speedwell, Dale is responsible for strategy and business development in the rapidly growing mobile and connected device market. Speedwell have launched several high-profile and successful applications, including those for Dominos Pizza, Mondial Insurance and The Ekka, and are quickly becoming one of the premier mobile solution providers in Australia.

View blog | Follow on Twitter: @dalerankine

Chris Daley

Chris Daley

Product Development Manager, Mnet Group

As principal user experience designer and strategist for Mnet Group, Chris helps companies to deliver their products and services on mobile. He has designed mobile websites and applications for the likes of the NRL, Telstra and Vodafone and loves the challenge of turning complexity into simple and effective mobile experience.

Chris sees mobile as “the internet let loose in the real world”; a change that is now propelling us towards “a digital mainstream”.  Chris’s obsession for mobile started during his 5 years at MTV International, delivering SMS and ‘convergence’ show formats for the multinational television network before his move in 2005 to Brisbane’s Mercury Mobility, now Mnet Group. Founded in 2001, the company has pioneered mobile marketing and mobile solutions in Australia and North America.  Today it delivers over 100 mobile websites and applications each year for companies like HTC, FoxSports and Yahoo! and over 500 campaigns a year; employing SMS, rich media, QR codes and coupons.

Follow on Facebook | Follow on Twitter: @mnetgroup

Mikey Hallman

Mikey Hallman

Technology Director, Misfit Mobile

Mikey is the Technology Director of Misfit Mobile. His passion for technology goes back twenty years, with over ten in mobile. He loves finding new ways technology can be used to improve a business. With an understanding of business and technology, he fuses the two together.

Misfit Mobile is a new company that focuses on mobile - from strategy to implementation. Misfit offers SMS and Mobile Internet tools that allow businesses to communicate cost effectively with their customers. By combining technology from several vendors Misfit can rapidly deploy new services across the thousands of different handsets in use today.

Mikey's experience includes five years as Research and Development manager at Mercury Mobility, where he worked closely with several Australian carriers. During this time he introduced multiple products to the carrier's mobile customers. Since then he has co-founded and sold Rippamedia, a company that developed a commercial music player which included "SMS Jukebox". This technology allowed pubs to have a virtual jukebox which made use of SMS and other mobile technology.

Follow on Twitter: @misfitmobile

Panel Chair: Cat Matson

Panel Chair: Cat Matson

Chief Digital Officer, City of Brisbane

Cat Matson is Brisbane's Chief Digital Officer, overseeing the citywide Digital Brisbane strategy. Under the strategy, Cat is responsible for driving economic growth through digital adoption in the SME sector, strengthening the city's digital start-up ecosystem and facilitating Cyber City initiatives. Recently named as a rising female in the technology sector by the Sydney Morning Herald, Cat is considered an industry leader when it comes to the digital space, with a savvy business mind and a robust understanding of the wider business context.

LinkedIn | Follow on Twitter: @catmatson @DigitalBNE

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