Channel Marketing

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That’s a wrap. A big thankyou to our sponsors and everyone who made this event possible.

23rd Oct 2013

6:00pm - 8:00pm

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The Fox Hotel

71 Melbourne Street
South Brisbane QLD 4101

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Event Details:

Consumers are transcending the distinctions between channels, demanding a channel-agnostic experience. Brands that seamlessly deliver information, utility and convenience to the omni-channel consumer will win their business and loyalty.

Be inspired by cutting edge ideas stolen from the advertising, retail, media and tech industries. And be challenged with creative insights to apply to your own context so you stand out from the crowd.

Join us for networking drinks & canapes, followed by a panel discussion on Omni-Channel Marketing - Taking the user experience to the next level. 

  • Activity
  • Photo Gallery
  • Sponsors
  • Speakers
  • Attendees

Here’s a sneaky peek at the speakers for this event.

Scott Esdaile

Scott Esdaile

Director and Co-Founder, Kinfolk Communications

Scott is passionate about understanding our motivations and behaviours and then collaboratively developing strategies and creative ideas that solve brand problems, inspire actions and provide value for consumers.

With experience planning and implementing integrated campaigns for companies of all shapes and sizes, Scott is excited by the constantly evolving nature of today's advertising industry and the opportunities this brings for brands that are strategically driven, creatively nimble and have an eye on effectiveness.

LinkedIn | Twitter: @kinfolksays @scottesdaile

Tanya Williams

Tanya Williams

Business Development Manager, Prendi Digital

With a wealth of experience in the sales, marketing and digital industries, Tanya partners with clients and agencies to create digital and omni-channel solutions that provide engaging and dynamic experiences for their customers.

With a genuine interest in providing win-win solutions for her clients over many industries she has worked with clients such as Choices Flooring, Mountain Designers, Village Roadshow Theme Parks, Oz Design & Sunlover.

Tanya wears many hats including being Brisbane Ambassador of, being an active blogger and self proclaimed digital princess, online entrepreneur and mentor to young women in Brisbane.

Prendi are experts in creating intelligent signage integrations for clients which take an omni channel approach. Attendees will learn what digital elements will be included in the Retail Store of the Future, how to create engaging experiences for customers using digital, how to make a seamless digital experience across multi screens that is personalised, relevant and engaging and how to monetise these experiences at the point of purchase.

Prendi videos on VimeoPrendi on Facebook | Twitter: @Prendi_digital @Digital_Tanya

Christy Dena

Christy Dena

Director of Universe Creation 101, Digital Writing Resident at The Cube and Professor Adjunct at QUT

Christy Dena is a writer-designer-director who has worked on award-winning pervasive games, film, digital and theatre projects. Clients include Nokia, Cisco/No Mimes Media, ABC, Wieden+Kennedy, Bangarra Dance Theatre, Noah Falstein, Ken Eklund & Agency of Coney, and many more.

She has given keynotes and presentations at film, tech, writing, and gaming festivals worldwide, including Power to the Pixel (London), DIYDays (LA), TEDxTransmedia (Switzerland). She has mentored industry professionals around the world, including The Pixel Lab and Crossover; has written numerous articles on writing and design, and been published in numerous industry books. Christy was commissioned to run Transmedia Victoria, a key transmedia event in Melbourne bringing professionals from TV, film, performance, art, and gaming together.

Christy is Professor Adjunct at Creative Industries, QUT. She wrote the first PhD on Transmedia Practice.

Christy will give us insights from creating pervasive content marketing for entertainment and tech products.

Twitter: @christydena |

Panel Chair: Cat Matson

Panel Chair: Cat Matson

Chief Digital Officer, City of Brisbane

Cat Matson is Brisbane's Chief Digital Officer, overseeing the citywide Digital Brisbane strategy. Under the strategy, Cat is responsible for driving economic growth through digital adoption in the SME sector, strengthening the city's digital start-up ecosystem and facilitating Cyber City initiatives. Recently named as a rising female in the technology sector by the Sydney Morning Herald, Cat is considered an industry leader when it comes to the digital space, with a savvy business mind and a robust understanding of the wider business context.

LinkedIn | Follow on Twitter: @catmatson @DigitalBNE

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