Perfecting Partnerships

Maximise your brand and return through sponsorship

Join the Conversation


That's a wrap. A big thank you to our sponsors and everyone who made this event possible.

22nd Aug 2012

6:00pm - 8:00pm

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641 Ann Street
Fortitude Valley QLD 4006

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Event Details:

An effective partnership can be an emotive, inspiring and results-driven medium within the marketing mix.

Our panel will share their insights on how brands can maximise their objectives through effective sponsorship.

  • More event details

    Event Photography © Lucid Photography @lifeatlucid | Video Production © Ride Free Media @ridefreemedia  

    Our panel will discuss:

    • Tips for attracting, retaining & managing partnerships
    • Strategic partnering
    • Campaign case studies

    Who would benefit from attending:

    • Sponsorship seekers, Brands & Rights holders
    • Marketing, Event, Brand, Sponsorship or Community Managers
    • Not-For-Profits and Corporates


    • Miranda Grace, Manager | Sponsorship & Licensing, P4 Group @P4Group
    • April Whittam, Group Community Engagement Manager, QR National @QRNational 
    • Nick Pritchard, Creative Sponsorship Specialist, Nick Pty Ltd

    Panel Facilitator: Cat Matson, Speaker, MC & Marketer @catmatson

    We want YOU to tweet about the event!

    Participants are welcome to bring along their personal devices and mobile phones to tweet during the session!  Please use the hash-tag #!  Follow us on Twitter:

  • Giveaways

    Event Giveaways:

    • $100 Voucher to Cloudland (this can be used in conjunction with your complimentary booth booking)
    • EACH GUEST RECEIVES a 1 x Complimentary booth booking with a bottle of French Sparkling, courtesy of Cloudland. Conditions apply: The booking must be preregistered for a group of 8 people or more between 5-7pm on Fridays; booth is subject to availability; complimentary bubbles are served when 8 or more are in attendance; not transferable for cash and valid until 13/11/12.
    • EACH GUEST RECEIVES a $5 off voucher from Gift Sponsor, Edible Blooms & a $5 off voucher from Green Thumb Gifts 
    • One Complimentary Registration to the Sponsorship Australasia Conference, 15-17 October 2012 at AtlanticGroup[v], Melbourne valued at $1390 (does not include flights or transfers)
    • Double Pass to the Email Marketing Summit, 18 October 2012 at Brisbane Convention & Exhibition Centre, valued at $550
    • A Like & Dislike Stamp Stationery Set, courtesy of Print & Promotional Partner, DPMA
    • 1 x Interactive Dining Dinner for 2 people in Sofitel Brisbane Central's Thyme2 Restaurant
    • Double Pass to Brisbane Lions vs Western Bull Dogs - Sunday 2 Sept at The Gabba
      1 x 32GB USB flashdrive, courtesy of AV Partner Fairchild Multimedia
    • One night’s accommodation in a Superior Suite and Continental breakfast for 2 in Armstrongs at the Inchcolm, a bottle of bubbly & chocolates on arrival & a midday checkout, courtesy of The Inchcolm Hotel
    • 1 x Double pass to Interactive Minds' September event
    • EACH GUEST RECEIVES an exclusive discount to Networx's September 'Content Strategy' event
  • Activity
  • Photo Gallery
  • Sponsors
  • Speakers
  • Attendees

Here’s a sneaky peek at the speakers for this event.

Miranda Grace

Miranda Grace

Manager, Sponsorship & Licensing, P4 Group

Miranda has more than 15 years of experience in sponsorship and event management. She has worked with some of the world's leading brands, including Kia Motors, Heineken, Optus, Evian and Samsung.  In London, Miranda managed major film events, including securing and managing sponsors, and worked within the Australian sporting arena at AFL club Essendon and A-League franchise Melbourne Victory. 

More recently, Miranda managed key sponsors for the Australian Open, before relocating to Surfers Paradise to head up sponsorship services for the Surfers Paradise Festival and other Gold Coast events. She then travelled a little further north to Brisbane for the role of Manager, Sponsorship and Licensing at P4 Group, a national integrated communications agency.  In this role Miranda manages range of dynamic national clients including, the Heart Foundation, Brisbane BMW, South Bank Corporation and international concert tour for Status Quo.

Miranda's dedication and commitment to her clients has produced lasting personal relationships, strong campaign outcomes and outstanding brand exposure.

Follow P4 Group on Facebook |  Follow on Twitter: @P4group

April Whittam

April Whittam

Community Engagement Manager, QR National

April Whittam is a leading practitioner in Brisbane’s marketing, sponsorship and event arenas with over 18 years experience. As previous chair of the Queensland Sponsorship Australasia Chapter and Editor for the industry’s publication, she is an active participant in the industry.  Having been involved in both sides of the industry, from selling to managing sponsorships, April has managed leading portfolios, as well as major events marketing, sponsorship and brand marketing.

April is currently Community Engagement Manager at QR National which is Australia’s largest national rail freight operator. She is responsible for the strategic development and management of the company’s sponsorship, community investment and engagement, philanthropy, hospitality and events.

Her experience is broad having been the Director of Consulting at Repucom International and conducted extensive evaluations and dedicated sponsorship research programs that serviced both leading brands and rights-holders, including Westpac, Motorola, Federal Government’s 2007 APEC Taskforce, AFL, NGV, Department of Community Safety (QLD Govt), Department of Transport, Coca Cola and Virgin Blue. She was also the General Manager, Strategy and Marketing at International Quarterback and consulted into companies on sponsorship strategy to leading brands and rights holders including Bank of Queensland, Fosters Group, Suncorp, Qld Rail, Magic Millions and Surfing Australia. April also lecturers and tutors in sponsorship and events marketing at the University of Queensland and Queensland University of Technology.

Follow on Twitter: @QRNational

Nick Pritchard

Nick Pritchard

Creative Sponsorship Specialist, Nick Pty Ltd

Nick Pritchard is Creative Sponsorship Specialist of Nick Pty Ltd and Chair of Sponsorship Australasia (Qld).

He is one of Brisbane’s best-known and most well-respected creatives. He is the architect of many successful brand, advertising, direct marketing and outdoor campaigns for some of Australia’s most recognised household names. 

As founder and Creative Director of decoder, Nick combined his passion for creativity with an uncompromising approach to results-based marketing. Embedding tried and tested direct response techniques, he delivered cut through creative solutions for blue chip clients such as Qantas, Suncorp, Queensland Events and Santos.

2012 saw Nick establish a new business that specialises in sponsorship activation and providing advice on new and innovative ways to maximise investment and deliver a strong ROI.

Panel Chair: Cat Matson

Panel Chair: Cat Matson

Chief Digital Officer, City of Brisbane

Cat Matson is Brisbane's Chief Digital Officer, overseeing the citywide Digital Brisbane strategy. Under the strategy, Cat is responsible for driving economic growth through digital adoption in the SME sector, strengthening the city's digital start-up ecosystem and facilitating Cyber City initiatives. Recently named as a rising female in the technology sector by the Sydney Morning Herald, Cat is considered an industry leader when it comes to the digital space, with a savvy business mind and a robust understanding of the wider business context.

LinkedIn | Follow on Twitter: @catmatson @DigitalBNE

Entertainment Quickie by Jay Jay

Entertainment Quickie by Jay Jay

Jay Jay has just come back from overseas and will be entertaining us for a few minutes on the night!  If you're planning your End of Year Corporate Function or Work Christmas Party, think of Jay Jay if you need an MC, Entertainer or Comedian. Mixing his stylish and cool persona with magic, audiences gasp in amazement and laugh at his humour, approachability and antics.

Follow Jay Jay on Facebook | Follow on Twitter @JayJayLive


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