While it's easy to love the concept of fully automated buying and selling of ads, and the promise of huge ROI and transparent performance metrics, in reality adtech and programmatic has historically been a marketplace full of tricks and traps. In 2018, the industry is reaching a point of maturity. Data ethics, ad fraud and bad actors are right in the spotlight and new technologies and methods are promising more trustworthiness and better performance for those in the know. Join us as we traverse everything programmatic and adtech to bring you up to speed on the latest innovations, challenges, and opportunities.
Panel of speakers
Cara Walsh, Programmatic Pioneer, Walsh Consulting LinkedIn | Twitter: @digitalcara
Michael Chen, Digital Media Portfolio Manager, Reload Media LinkedIn | Twitter: @reload_media
Michael Petersen, Director, My Media Trading Desk LinkedIn | Twitter: @MPatMMTD
Panel Facilitator: James Gauci, Senior Digital Manager LinkedIn | Twitter: @jamesgauci
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More event details
While it's easy to love the concept of fully automated buying and selling of ads, and the promise of huge ROI and transparent performance metrics, in reality adtech and programmatic has historically been a marketplace full of tricks and traps.
In 2018, the industry is reaching a point of maturity. Data ethics, ad fraud and bad actors are right in the spotlight and new technologies and methods are promising more trustworthiness and better performance for those in the know.
Join us as we traverse everything programmatic and adtech to bring you up to speed on the latest innovations, challenges, and opportunities.
During this panel, you'll discover
- Programmatic... What the hell is it?
- Dynamic content and personalised ads
- Programmatic TV and audio
- GDPR, data rights and ethics
- Ad fraud and transparency
- Technology versus creativity
Who would benefit from attending
- Marketing, digital and communication professionals
- Business owners and directors
Panel of speakers
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Cara Walsh, Programmatic Pioneer, Walsh Consulting LinkedIn | Twitter: @digitalcara
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Michael Chen, Digital Media Portfolio Manager, Reload Media LinkedIn | Twitter: @reload_media
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Michael Petersen, Director, My Media Trading Desk LinkedIn | Twitter: @MPatMMTD
Panel Facilitator: James Gauci, Senior Digital Manager LinkedIn | Twitter: @jamesgauci
MC: Lisa Ma, Event Manager, Networx Brisbane LinkedIn | Twitter: @networxevents @lisama_
Event hashtag is #nxbris
Please use #nxbris in your posts so people at home can follow what's going on! Follow Networx Brisbane on Facebook | Facebook Events | Instagram: @networxevents | Twitter:@networxevents
Ticket inclusions
Your ticket includes networking with drinks & finger food prior to the presentation, facilitated networking, panel discussion, event giveaways, attendee list prior to the event.
Networx is information, introductions and inspiration.
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Transport and directions
The venue location is Queensland Cricketers' Club, The Gabba's Gate 4, 411 Vulture Street, East Brisbane 4169
Google Maps & Directions
Public Transport
CAR PARKING
Limited free parking available at QC Club's Carpark, 87 Linton St, East Brisbane.
From the carpark walk onto Vulture Street and QC Club's entry is at Gate 4 of The Gabba. -
Giveaways
[VENUE PRIZE] 4 tickets to any of the five Big Bash Brisbane Heat games at the Gabba valued at $260, courtesy of Queensland Cricketers' Club
[NETWORX PRIZE] 1 x Apple TV 4K valued at $249, courtesy of Interpro Digital
[NETWORX PRIZE] Double Pass to 'How Marketers can Maximise Productivity and Focus' 3 October 2018, courtesy of Interactive Minds
[NETWORX PRIZE] 1 x Ticket to Something Digital, 8:30am-5:00pm Thursday 1 November 2018 at BCEC