
Event Details
Join us for a panel discussion on how we can use social in the marketing mix to convert conversations into results, measure our results, and ultimately build better engagement with our users. Learn tips and strategies for what's work, and hasn't.
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More event details
Event Photography © Luke Chapman Photography | Video Production © Ride Free Media
Post Event Information
Our Social Media Marketing speakers' videos:
- Social Media Marketing Playlist - All videos
- How To Write The Perfect Status Update with Selina Power
- James Fitzgerald on Why Social Media Analytics are Important
- James Wright: How to use Market Research Data from Social Media
- Cat Matson Wraps Up Social Media Marketing
James Wright of Red Agency's examples of social media campaign success:
- Dove - Real Beauty Sketches
- Dumb Ways to Die
- The Most Powerful Arm Ever Invented
- Oreo Daily Twist - simple camaigns can work
- Don't Talk - Angry Voicemail - when a 'mistake' can be used in a clever way
Selina Power of Bluewire Media's funny reason as to why social is essential: Telephone Essentials 101
Luke Chapman's Digitalgrowth.com.au blog post on Networx's Social Media Panel
Our panel will be discussing:
- Tips on measuring ROI
- Strategic integration of social with your other marketing channels
- Using social to drive both foot and web traffic
- Lead generation and lead nurturing
- Making Social 'work' - converting conversations into results
- Which platforms work best for different industries
- Case studies
Who would benefit from attending:
- Marketing & communication professionals
- PR professionals
- Digital marketing professionals
- Business owners & directors
Panel of Speakers:
- James Wright, Managing Director, Red Agency and Havas PR APAC @RedAgency @James_C_Wright
- James Fitzgerald, Executive Director of Programming & Founder, SMK - Social Media Knowledge @SMKAPAC
- Selina Power, Social Media Advisor, Bluewire Media @Bluewire_Media @Selina_Power
Panel Facilitator: Cat Matson, Speaker, MC & Marketer @catmatson
MC: Lisa Ma, Event Manager, Networx @LisaMa_Event Format: Networking with Drinks & Canapes, followed by Panel Discussion.
Event hashtag is #nxbris
Please use #nxbris in your Twitter / Google+ / Instagram posts so people at home can follow what's going on! Networx Brisbane's handle is @networxevents on Twitter & Instagram.
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Giveaways
Event Giveaways:
- 1 x Complimentary booth booking with a $100 bar account, courtesy of Cloudland
- 5 x Double Passes to the advance screening of Red 2 (6.30pm 26 August at Event Cinemas Myer Centre Queen St Mall), courtesy of Hopscotch Films. Starring Bruce Willis, John Malkovich, Mary-Louise Parker, Helen Mirren, Anthony Hopkins, Only at the Movies August 29. View trailer. EACH ATTENDEE RECEIVES: 2-4-1 Passes to Red 2.
- $50 prepaid cab voucher, courtesy of Black & White Cabs. Download their iTunes/Android app!
- 1 x Complimentary 3 Course Lunch & Glass of wine for Three, courtesy of Summit Restaurant & Bar, Brisbane Lookout, Mt Coot-tha. EACH ATTENDEE RECEIVES a 3 Course Lunch for the price of 2 Courses voucher
- 1 x 64GB USB flashdrive, courtesy of AV Partner Fairchild Multimedia
- 1 x Ticket to either one of these SMK - Social Media Knowledge Masterclass 2-day workshops, valued at $1895:
Online Marketing Strategy Development & Crisis Management Online 22-23 Oct
or Social Media & Mobile Marketing Strategy Masterclass 24-25 Oct - Double Pass to Interactive Minds' September event.