Social Media Optimisation

Integrating social media and search strategy

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That's a wrap. A big thank you to our sponsors and everyone who made this event possible.

22nd Feb 2012

6:00pm - 8:30pm

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Central Eagle Street Conference Venue

175 Eagle Street
Brisbane City QLD 4000

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Event Details:

Many brands and organisations developing digital strategies have moved beyond asking whether Twitter and Facebook presences are necessary.

Now the question is: We're using social media, so how do we make the most of it?

Our panel will discuss how integrating social media marketing and search engine optimisation strategies will increase your brand and web presence.

  • Activity
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  • Sponsors
  • Speakers
  • Attendees

Here’s a sneaky peek at the speakers for this event.

Llew Jury

Llew Jury

Managing Director, Reload Media

Llew Jury is the founder and Managing Director of Reload Media, one of Australia's leading digital marketing agencies. Based in Brisbane, Reload Media has 75 staff in 4 countries and partners with clients offering search engine marketing, content marketing, Google Adwords, digital strategy and social media marketing.

In 2014, Reload Media was awarded "Australia's Best Company for Customer Service" at the CSIA Awards. And in 2012 Llew was named Brisbane's Young Business Person of the Year at the Lord Mayor's Business Awards.

Llew writes a weekly technology column for Fairfax Media's Brisbane Times and is a Fellow of the Australian Institute of Management. Llew sits of the AMDA QLD Executive and is a Member of the Australian Institute of Company Directors.

Llew will discuss his entrepreneurial tips, tools and tactics that have gained the best returns and made Reload a Brisbane success story.

Reload Media on Facebook | LinkedIn | Twitter: @reload_media @reloada

Edmund Pelgen

Edmund Pelgen

Director of Search Engine Optimisation, Traffika

Edmund is the Director of Search Engine Optimisation at Traffika, the digital agency of  choice for high growth medium and large brands, famous for delivering outstanding results and a remarkable client experience.

Edmund is a former chartered accountant and has owned and operated a number of successful retail, hospitality and technology businesses and is currently the co owner of a number of successful Ecommerce businesses where he is able to test and implement new digital marketing strategies in the field.

He brings practical frontline experience to bear when delivering online results for a range of leading clients including Lorna Jane, Bond University, Sunsuper,  and Wow Sight and Sound.

Traffika's  focus is on helping our clients understand and take advantage of the data that exists around the marketing channel or platform they choose to take part in, whether that is SEO, social media, or paid search.

Traffika on Facebook
| Traffika TV | Follow on Twitter: @traffika @edmundpelgen

Scott Esdaile

Scott Esdaile

Digital Strategist, XCOM

Scott Esdaile is a Copywriter and Digital Strategist at digital agency XCOM.

Over the years he has worked in a variety of digital creative, strategy and production roles on both client and agency sides, and loves the constantly evolving and expanding nature of today's advertising industry.

In his current role at XCOM and previous work with BCM, Scott has worked across integrated digital strategy, creative concept development, copywriting and social media management for a range of clients including Artline, Wine Selectors, Sunny Queen Eggs, Triumph, Tourism Queensland, QUT, Queensland Theatre Company, Origin Energy, Donut King, Parmalat and Wallace Bishop.

In his spare time, Scott performs with a range of jazz/funk bands around town and daydreams of gigging in New York.

Follow Scott Esdaile on Twitter @scottesdaile | Follow XCOM on Twitter: @xcommedia

Panel Chair: Cat Matson

Panel Chair: Cat Matson

Chief Digital Officer, City of Brisbane

Cat Matson is Brisbane's Chief Digital Officer, overseeing the citywide Digital Brisbane strategy. Under the strategy, Cat is responsible for driving economic growth through digital adoption in the SME sector, strengthening the city's digital start-up ecosystem and facilitating Cyber City initiatives. Recently named as a rising female in the technology sector by the Sydney Morning Herald, Cat is considered an industry leader when it comes to the digital space, with a savvy business mind and a robust understanding of the wider business context.

LinkedIn | Follow on Twitter: @catmatson @DigitalBNE

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