Sponsorship vs Community Investment

What is best for my organisation?

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That's a wrap. A big thank you to our sponsors and everyone who made this event possible.

19th May 2010

6:00pm - 8:30pm

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XXXX Alehouse

Cnr Black & Paten Streets
Milton QLD 4064

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If you need to raise money for a charity or community group...
...or to invest your organisation’s money in community endeavours or events...
...if you ask for money or are asked for money...
...then this event is perfect for you.

We have two amazing speakers who are going to take us through sponsorship vs. community investment – how they work, how they are different and what opportunities exist for you right now. As a corporate are you getting the best return for your sponsorship or community investment spend? As a nonprofit organisation is community investment or sponsorship more relevant for your organisation? As a PR or marketing practitioner, what relationships would be best for your clients?

  • More event details

    Event Photography by Clare Smith, Lucid Photography @lifeatlucid. Purchase copies of photos here.

    Post Event Information

    Thanking our Sponsors

    More info on our sponsors.

    Phil Hayes-St Clair, CEO, HSC & Company... our corporate community investment expert

    Phil works with clients to align their community investment with their core business strategies – i.e. does their community spending match their business goals? He also runs a boutique philanthropy advisory and founded Suncorp’s Ride 4 Research charity bike ride program, which delivered over $580,000 in two years for the Queensland Institute of Medical Research.

    You will learn:

    • Corporate community investment - what is it, and is it the same as Corporate Social Responsibility?  
    • 2 key reasons organisations invest in the community: Reputation and Social Impact
    • 4 paths to creating a compelling community investment strategy  
    • How to quickly audit and assess your organisation’s community investment program
    • How to manage unsolicited requests from non-profit organisations
    • How to tell the story of your organisation’s community investment activities (and their impact) to different stakeholders

    Julian Moore, CEO, Strategic Membership Solutions... our sponsorship expert

    Julian is phenomenally successful in raising sponsorship income – including raising over $34,000,000 in three days for one Australian organisation. Yes, that’s thirty-four million dollars! Julian is one of the UK's most successful business development experts, working with clients such as Arsenal Football Club, Wimbledon Tennis, and the Shopping Centre Council of the UK. Since moving to Australia, Julian has recreated this success with numerous organisations. Julian will share his experiences and provide you with practical tips, information and advice you can implement immediately to massively increase your sponsorship income. Attend this session to hear from a proven practitioner who knows what it takes to get results.

    You will learn:

    • Current best practice that will increase your sponsorship revenue
    • How to create a value proposition that is attractive to potential sponsors
    • How to develop an offer that costs you little to deliver
    • How to sell a compelling proposition to any potential sponsors
    • How to develop a long term business relationship and retain a rapport with corporate supporters
    • What corporate sponsors really want and how to win their support
    • How to take control of the sponsorship sales process
    • If you are a sponsor, what opportunities are you missing out on?

    Attend this session if you:

    • Work at a corporate (CEOs, marketing managers & coordinators) – Is a community investment strategy or a sponsorship strategy the right pathway for your spend?
    • Charities & Not For Profit associations (sponsorship & fundraising managers) – Partnerships between the RIGHT corporate and non-profit is the key to long term successful fundraising! Is CSR or sponsorship the right pathway for you?
    • Marketing & PR consultants - Don't miss this opportunity to gain a unique insight and perspective of sponsorship, community investment and corporate social responsibility for your existing and potential clients.  Learn how to get the most from partnerships and build and retain relationships.

    Don't miss this opportunity to be ahead of the game.

    We want YOU to tweet about the #Networx event!

    Participants are welcome to bring along their personal devices and mobile phones to tweet during the session!  Please use the hash-tag #Networx!  Follow us on Twitter: http://twitter.com/networxevents

  • Giveaways

    Event Giveaways

    • Whale Watching Cruise with light lunch for 2 Adults including return launch transfers, valued at $200, courtesy of Tangalooma Island Resort.
    • $150 voucher to GW Private Room, hair salon in Festival Towers, Brisbane City (National Award Winner 08-09 for Best Hairdresser). All attendees receive a 50% off all services voucher the 1st appointment for you and/or a friend (excludes perms or hair extensions).
    • 1 x XXXX Brewery, Beer & BBQ Tour for Two Adults, valued at $70.  Attendees will receive 2-for-1 voucher to the XXXX Classic Brewery Tour (discount valued at $22).
    • 1 x ChEssentials Kit & Che Medi-Facial, valued at $195, courtesy of Clinic Aesthetic
    • 1 x $50 Gift Voucher, courtesy of Fitmein.com.au.  All attendees will also receive a further 10% off voucher (enter the promo code 'NETWORX' until end of June).  Launching in May, Fitmein.com.au offers the convenience of securing a last minute appointment without having to ring around.  You save up to 75% on the salon booking, with a guaranteed min 10% saving within 48 hours of the appointment.
    • 1 x 2 premium reserved tickets to the Brisbane Lions v Collingwood game at the Gabba, valued at $118 courtesy of AFL Queensland.
    • 1 x Double Pass to Interactive Minds event on 9 June: 'Content is Still King - Reinventing Your Interactive Content'

    Remember your business cards!

  • Activity
  • Photo Gallery
  • Sponsors
  • Speakers
  • Attendees

Here’s a sneaky peek at the speakers for this event.

Phil Hayes-St Clair

Phil Hayes-St Clair

Chief Executive Officer, HSC & Company

Originally from Brisbane but now based in Sydney, Phil Hayes-St Clair designed and built HSC & Company to work with clients to address the alignment of community investment to their core business strategies. He is also responsible to creating HSC & Company PRIVATE CLIENTS, a boutique philanthropy advisory that supports individuals and families.  Twice nominated for Australian of the Year for his philanthropic contributions, Phil founded Suncorp’s Ride 4 Research charity bike ride program which delivered over $580,000 in two years for the Queensland Institute of Medical Research. Prior to this Phil represented Australia on the men’s Triathlon team, so his nomination was a tribute to his love of sport and dedication to charitable endeavors.

Specialising corporate strategy, community investment strategy, change management, service design, program leadership, customer value attribution, Phil has consulted to a variety of organisations.

"Our business has two key priorities. The first involves helping businesses across a variety of sectors to establish an effective corporate community investment portfolio with their organisational strategy.  The second priority is to influence debate relating to changes in legislation affecting the Third Sector and its benefactors. It is imperative that public policy provides a suitable framework in which donors, foundations and charities can operate. This will ensure the future Third Sector is more efficient, prosperous and effective in delivering social impact."


"Phil and I had the pleasure of working together for a period of 4 months. During this time Phil demonstrated his abilities as a strategic thinker and thought leader. He was responsible for bringing together a high calibre team to solve complex problems and was able to deliver quality results. Phil went on to establish a successful community investment strategy and an adjoining private client business that fosters individual and family philanthropy, another example of Phil's vision and commercial fortitude."
Victoria Sherwood, Principal, Booz & Company

“Phil is providing professional intermediary services which enable the business and not-for-profit sectors to work together better than at present. This is an area in need of greater attention and Phil's forward looking and enthusiastic approach will provide innovative solutions to this important work.”
Dennis Trewin, Former Australian Statistician, Australian Bureau of Statistics



Julian Moore

Julian Moore

Chief Executive Officer, Strategic Membership Solutions

Julian Moore was one of the most recognised faces throughout Europe in the not for profit sector for business development. When based in Westminster at AVA Ltd he worked as the Development Manager for a number of different member based organisations including trade and professional associations, chambers of commerce, sporting clubs, and others.

In the Asia-Pacific Julian has assisted numerous organisations to increase high value, long term income streams including Zoos SA, VECCI, Wheelchair Sports Association of WA; Tourism Industry Association of NZ, Master Plumbers Association, Optometrists Association of Australia, Complementary Health Care Council, Playgroup Australia; and the Australian Society of Viticulture and Oenology.

For each client he instituted a tailored process to raise the client profile, increase awareness, identify potential markets, maximise revenue streams and increase profits allowing the organisation to grow and focus on its core business. Julian is keen to share his enormous success in this arena with others to enable them to achieve the same level of success.


“Julian is extremely knowledgeable about the Association sector. His role at the Institute of Association Managers gave him access to the leading practitioners and best practice in the UK and abroad which he readily shared with the Institute members. He proved to be extremely useful to me – helping me to benchmark the key staff roles within our Association during our recent restructuring.”
Manon Bradley, Association Manager, Major Projects Association

"Julian Moore has recently led our best ever strategic planning day. Under Julian’s leadership, our team focused on generating ideas and working them into an achievable and practical plan – tailored to our specific requirements - that spans the next five years. We are now optimistic and confident that we will achieve our goals despite the difficult financial and industry environments. Julian was an energetic and inspiring leader who encouraged us to ‘think big’ and take the steps that will transform our organisation while we continue to fulfill our mission. "
Deb Robinson, Executive Officer, Australian Society of Viticulture and Oenology

Follow on Twitter: @SponsorshipGuru


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