Is market research too complicated - or too expensive? This presentation will peel away the mystery of market research and give you an insight as to how easy it is to use market research and market information to your advantage.
Learn about the importance of talking to your customers and knowing what your competitors are doing.
Speaker: Sue Holz, Principal Analyst for Research by Design | About the speaker
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More event details
Event Photography by Clare Smith, Lucid Photography @lifeatlucid. Purchase copies of photos here.
Post-Event Information
- Sue Holz's 'Taking the Mystery out of Market Research' presentation.
- Listen to Gary Bertwistle's podcast as heard on the night: 'So What's the Vibe?'
- Recommended Reading: Gary Bertwistle's book: 'The Vibe: The Marketing Handbook for Every Product, Service and Industry'
- #Networx search results on Twitter - updates from attendees
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Follow sponsors and attendees on Twitter: @NetworxEvents @IcebergEvents @lisama_ @VivoGroup @reload_media @lifeatlucid @superfox_ @Tangalooma @ReloadConsult @qbr_online @Westpac @nichestudio @melkettle @catmatson @MYOBTrainer @khemistry_au @food_connect @chrisrhyss @myfh87 @argarau @bellamyglobal @iatebrisbane @passion365 @amnestyOz @InviteU2 Missed someone/change request?
Thanking our Sponsors
- Venue: Port Office Hotel | For functions contact Nicola Briggs, Functions, Sales and Marketing Manager on 07 3221 0072 Ext 213 or email fcts@portofficehotel.com.au
- Promotional Marketing: Superfox Merchandise | For fresh ideas to go from frumpy to foxy call 07 3899 6933 or email info@superfox.com.au
- Audio Visual: Fairchild Multimedia | For your AV requirements for your next event call 07 3252 0000 or email june@fairchild.com.au
- Website Development: Vivo Group | For intelligent & innovative online media call 07 3368 3860 or email info@vivogroup.com.au
- SEO: Reload Media | For SEO & internet marketing strategy call 07 3371 1055 or email kara@reloadmedia.com.au
- Photographer: Lucid Photography | For your corporate head shots to corporate functions & weddings call 07 3342 1401 or email clare@lucidphotography.com.au
- Gift Sponsor: Edible Blooms | For all corporate gifts and chocolate bouquets, order online or call 1300 768 996
What you will learn:
- How market research can benefit your business and your clients’ businesses
- The different research methodologies that you can utilise in your business or your clients’ businesses
- How to choose the right methodologies to give you the best outcomes
- Quick tips to maintain your market knowledge
- Sources that you can access on a regular basis to stay informed about your business sector
Who would benefit from attending
- business owners
- corporate sector representatives
- marketing managers, marketing & communication consultants
We want YOU to tweet about the #Networx event!
Participants are welcome to bring along their personal devices and mobile phones to tweet during the session! Please use the hash-tag #Networx! Follow us on Twitter: http://twitter.com/networxevents
- Sue Holz's 'Taking the Mystery out of Market Research' presentation.
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Giveaways
Event Giveaways
- Gary Bertwistle’s latest book 'The Vibe: The Marketing Handbook for Every Product, Service and Industry' + 2 hour consultation with Research by Design to assist in the development of a Customer Satisfaction Survey for your company valued at over $300 (separate draw)
- 1 x $100 Fix Restaurant Voucher courtesy of Port Office Hotel (separate draw)
- Whale Watching Cruise with light lunch for 2 Adults including return launch transfers, valued at $200, courtesy of Tangalooma Island Resort.
- $150 voucher to GW Private Room, hair salon in Festival Towers, Brisbane City (National Award Winner 08-09 for Best Hairdresser). All attendees receive a 50% off all services voucher the 1st appointment for you and/or a friend (excludes perms or hair extensions).
- 1 x XXXX Brewery, Beer & BBQ Tour for Two Adults, valued at $70.
- Curves fitness centres for women - are offering all Networx friends a Free One Week Membership for you and a friend, valued at $100. Download e-voucher.
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