The Art of Storytelling

(Content Marketing Panel) + Xmas Party

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That’s a wrap. A big thankyou to our sponsors and everyone who made this event possible.

14th Nov 2013

6:00pm - 10:00pm

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Loft West End

100 Boundary Street
West End QLD 4101

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Event Details

Content marketing is increasing in popularity. As brands continue to utilise this strategy to engage audiences and capture imaginations, there is a growing focus upon the role of storytelling. But how do you build an impactful corporate story in the digital and social age?

Join us for networking drinks & canapes, followed by a panel discussion about Content Marketing. Stay back to party on and celebrate our final event for the year!

  • Activity
  • Photo Gallery
  • Sponsors
  • Speakers
  • Attendees

Here’s a sneaky peek at the speakers for this event.

Ben Johnston

Ben Johnston

CEO, Josephmark

Since co-founding Josephmark over nine years ago, Ben continues to be an important influence in Queensland's creative and business communities. As CEO of Josephmark, he leads a team who consistently deliver meaningful digital experiences - shaping the future of how people discover, interact and share online. With a track record garnering global attention, the Josephmark family continue to grow, last year expanding into North America. Ben's underlying motivation to make this world a better place and fearlessness to push the envelope means you can align Josephmark with the business of entrepreneurialism - they’re driven by ambition and curiosity.

Co-founder, designer, director - Josephmark; co-founder, advisor - Gilimbaa; co-founder, advisor - Breeder; co-founder - Made In The Now; partner - The End; co-founder - Airsickness; co-founder - Wolfbyte; co-founder - Native Digital; co-founder - We Are Hunted.

Josephmark on Facebook | Josephmark on Myspace | Instagram: @whoisjosephmark | Twitter: @whoisjosephmark @designtheworld_

Jess Whittaker

Jess Whittaker

Head of Digital, iSentia

Jess Whittaker is the Head of Digital at iSentia (BuzzNumbers' parent company) and works alongside clients to help them understand how social media intelligence can strategically benefit the organisation. From social media crisis management to campaign reporting Jess ensures her clients can pinpoint the benefits of social media and quantify the return of its investment.

BuzzNumbers is Australia’s leading social media intelligence company. The BuzzNumbers dashboard enables organisations to track conversations across all online sources including social media, news, blogs, forums & video and provides powerful analysis capabilities to help the raw data become actionable insights. With a portfolio of Australian and Global Multinational clients across several sectors, including government, BuzzNumbers is the fastest growing provider for social media monitoring in Asia Pacific and in 2012 was acquired by iSentia. The company has been recognised in several awards programs and was most recently named the Start-up Company of the Year by the Australian Information Industry Association (AIIA).

BuzzNumbers on Facebook | Follow on Twitter: @buzznumbers @jessdoubleya

Iain Calvert

Iain Calvert

Ecommerce Consultant & Trainer, Boom - Aussie Ecommerce Training

Iain runs two businesses, a private eCommerce consultancy working directly with a handful of brands and Boom Ecommerce. Boom trains Aussies to sell online successfully. After working for brands like Quiksilver, Roxy, Vogue, running one the largest independent digital marketing agencies in Australia and a stint as Chief Marketing Officer for a European based Tech firm, he set up on his own. Based in Melbourne (but a Queenslander at heart), in none pandemic years he works overseas for 3-6 months a year.



Panel Chair: Cat Matson

Panel Chair: Cat Matson

Chief Digital Officer, City of Brisbane

Cat Matson is Brisbane's Chief Digital Officer, overseeing the citywide Digital Brisbane strategy. Under the strategy, Cat is responsible for driving economic growth through digital adoption in the SME sector, strengthening the city's digital start-up ecosystem and facilitating Cyber City initiatives. Recently named as a rising female in the technology sector by the Sydney Morning Herald, Cat is considered an industry leader when it comes to the digital space, with a savvy business mind and a robust understanding of the wider business context.

LinkedIn | Follow on Twitter: @catmatson @DigitalBNE

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