The Connected Consumer

Kath Usabal

Kath is the Campaign Manager for Australia’s most trusted email and SMS platform – Vision6. Tasked with delivering data-driven, integrated campaigns, Kath’s marketing composition is equal parts love for all things creative - ads, strategy, social, copy - and all the juicy data and analytics. Before moving to the wonderfully challenging world of SaaS marketing, she worked her marketing skills in the accommodation and travel sector for both the agency and client-side. Outside of business hours you can find her sipping on ink gin, unsuccessfully recreating her mum’s Filipino recipes and watching The Office (or Studio Ghibli movies) on repeat.

vision6.com.au

Peter Pynta

Peter has worked in the media, advertising & research business for the past 30 years. He is currently CEO – APAC at Neuro-Insight Pty Ltd & a board member of Mental Health Victoria.

In a career that has spanned media, sales & research roles, Peter has specialised in the development of business units that provide highly actionable consumer research & media insights within companies like News Corporation, Nielsen, the Ten Network & the Nine Network.

A recipient of the Advertising Research Foundations’ Great Mind Award, Peters’ work continues to focus on innovations that unlock how advertising works – empowering advertisers globally with solutions that optimise the effectiveness of contemporary marketing communications.

neuro-insight.com

Kelly Jamieson

Kelly Jamieson is the co-founder and Managing Director of Edible Blooms, voted by the Australian public as Canstar’s 2018 Australian #1 Online Florist.  Kelly and her team are previous National Telstra Business Award winners.  An advocate for women leading in business, Kelly was named the 2011 SA Telstra Business Woman of the Year and is a 2018 inductee to the Ernst & Young Entrepreneur Winning Women program.  Recently Edible Blooms has spread their wings across the globe with new office openings in London and Geneva.   Kelly considers herself fortunate that every day she gets to jump out of bed to the joyful thought of delivering smiles to her customers. Her team says she also holds the world record for the most Lindt chocolate balls eaten in one day, but that’s another story...

edibleblooms.com.au

Panel Facilitator: Liam Fitzpatrick

Liam has over a decade of experience in media and tech comms across North American/European/APAC markets. He's founder of Commswork, a consultancy helping business leaders refine their voice in industries plagued with jargon. Liam is also host of Cut the Cliches podcast, which explains the buzzwords in business and technology.

Graduating from City University with a BA in Journalism and Psychology, he now helps translate what businesses want to say into something their audience want to hear. Working with The Walt Disney Company for a number of years in London, he helped craft its narrative around brand partnerships. He has offered counsel to clients including Google, Microsoft, Havas, iProspect and TBWA.

As head of ANZ comms at Freelancer.com in Sydney, he worked together with the chief exec to develop corporate strategy and coordinate with product heads. The communications campaign for StartCon, Australia's largest startup conference, helped sell out the 3,500 person event.

LinkedIn | Twitter: @liamtfitz

commswork.com.au