The Shift to Inbound Marketing

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That's a wrap. A big thank you to our sponsors and everyone who made this event possible.

21st Sep 2011

6:00pm - 8:30pm

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Visy Theatre, Brisbane Powerhouse

119 Lamington Street
New Farm QLD 4005

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Event Details:

Stop pushing. Start attracting.

Stop interrupting. Start engaging.

What would it be like to arrive at work every day to have a flood of qualified business enquiries asking you not if, but how you can work with a client?  What would it be like if your marketing was pulling your ideal clients to your door, rather than you having to go find them?

The internet started this shift... and now as technology progresses businesses are realising the potential of inbound (as distinct to outbound marketing).

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    Event Photography © Lucid Photography @lifeatlucid. 

    Post Event:

    Photos: Event photos on Facebook (tag yourself!)

    Blog post: 'The Shift to Inbound Marketing' Panel Event Wrap-up

    Interview video: 'The Shift to Inbound Marketing - Networx Panel Speakers Interview'

    View the speaker interview video:

    Video production by Ride Free Media.

    Follow on Twitter:

    Panellists: Llew Jury @reloada @Reload_Media;  Anna Streater @annastreater@GrandBrands; Vanja Stace @vanjastace
    Venue: @Bris_Powerhouse
    Panel Facilitator: @CatMatson Organisers: @NetworxEvents @IcebergEvents @LisaMa_  @JodieParker
    Sponsors & supporters: @vivogroup @ridefreemedia @lifeatlucid @missblooms @reload_media @superfox_
    Attendees: @@7cookka @aimeedoherty1 @bec_1972 @brandrally @ClaireLKelly @ClaireMT @creativepassion @doughastings30
    @eternal_dawn @furnbagz @harbren @hayden_mead @hayley__mason @ingenuityhost @JacquieMync @jaggedsteel @ellusionist @karolinecumming @LizBogdani @MacGillivrays_ @MarketSavvyBris @marlitweet @mustangpromo @myfuturebudget @NCBusiness @nicole_hawkins @onetest_hr @onthemenu @ozidesi_tweets @paulygoldston @peoplesmartz @precinkt @piyushkhera @princess_chic @QAGGoMA @RichelleKWard @Solargoz @Styleandbride @t_steel @VEvents @webco @whoisdavidsteel Missed someone/change request?

    We want YOU to tweet about the event!

    Participants are welcome to bring along their personal devices and mobile phones to tweet during the session!  Please use the hash-tag # at the end of your tweets!  Follow us on Twitter: http://twitter.com/networxevents

    Our panel will discuss:

    • How you can create a marketing funnel that has qualified prospects knocking at your door
    • How you can integrate all your marketing channels, online and offline, to drive customers to your door
    • Why ‘small-budget’ is no longer a disadvantage, if you understand the inbound marketing paradigm
    • Market research - who are your clients? What do they want? How can we give it to them? 
    • Relationship marketing - how can you be more collaborative with your clients
    • Inbound marketing tips for your web and online presence
    • How a shift in your marketing paradigm could result in massive improvements to your return on marketing investment

    Who would benefit from attending:

    • Business owners & directors
    • Marketing and communication professionals

    Panellists:

    We want YOU to tweet about the event!

    Participants are welcome to bring along their personal devices and mobile phones to tweet during the session!  Please use the hash-tag #!  Follow us on Twitter: http://twitter.com/networxevents

  • Giveaways

    Event Giveaways... more to come!

    • 1 x Double Pass to 'Briefs' performance on Thursday, 1 December at Brisbane Powerhouse (About Briefs: Fresh from an award winning Melbourne Fringe season and a UK tour, these buccaneering boys are back in Brisbane with their notoriously cheeky blend of circus and burlesque - with a touch of Christmas cheer! 30 Nov - 3 Dec 2011).
    • 1 x 16G USB flashdrive, courtesy of Fairchild Multimedia
    • One night’s accommodation in a Deluxe Suite and Continental breakfast for 2 in Seasalt at Armstrongs, a bottle of bubbly & chocolates on arrival & a midday checkout, courtesy of The Inchcolm Hotel
    • 2 x Double Passes to Surrealism Up Late for 30 September valued at $40 each, courtesy of QLD Art Galley | Gallery of Modern Art
    • Double pass to Interactive Minds event: 'Search Marketing in 2011 and Beyond', 5 October
    • $100 Hair Voucher courtesy of GW Private Room, hair salon in Festival Towers, Brisbane City (National Award Best Hairdresser: Winner 08/09, Runner-Up 10/11)
    • $50 Beauty Voucher courtesy of GW Private Room, hair salon in Festival Towers, Brisbane City (National Award Best Hairdresser: Winner 08/09, Runner-Up 10/11)
    • Each attendee will receive a $80 Cash Voucher for hair and/or beauty services for new clients courtesy of GW Private Room
    • Each attendee wil receive $10 off your next Edible Blooms order (promo code in your tote bag)

    Remember your business cards!

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Here’s a sneaky peek at the speakers for this event.

Llew Jury

Llew Jury

Managing Director, Reload Media

Llew Jury is the founder and Managing Director of Reload Media, one of Australia's leading digital marketing agencies. Based in Brisbane, Reload Media has 75 staff in 4 countries and partners with clients offering search engine marketing, content marketing, Google Adwords, digital strategy and social media marketing.

In 2014, Reload Media was awarded "Australia's Best Company for Customer Service" at the CSIA Awards. And in 2012 Llew was named Brisbane's Young Business Person of the Year at the Lord Mayor's Business Awards.

Llew writes a weekly technology column for Fairfax Media's Brisbane Times and is a Fellow of the Australian Institute of Management. Llew sits of the AMDA QLD Executive and is a Member of the Australian Institute of Company Directors.

Llew will discuss his entrepreneurial tips, tools and tactics that have gained the best returns and made Reload a Brisbane success story.

Reload Media on Facebook | LinkedIn | Twitter: @reload_media @reloada

reloadmedia.com.au

reloadmedia.com.au
Anna Streater

Anna Streater

Director, Marketing & Public Relations

Wordsmith, social butterfly, organiser, negotiator, balanced, focused and goal orientated are all ways of describing Anna Streater, Director, Marketing & Public Relations for Grand Brands.  They are a multi-disciplinary brand communication agency that works with clients to reach their market through the best combination of media channels available.

A seasoned PR professional, Anna has more than seven years brand communications experience, both in-house and agency-based. She majored in marketing and public relations in her Business degree at Queensland University of Technology, achieving a distinction on graduation.  Anna is passionate about enabling clients to achieve strategic communication outcomes. Often the first question Anna asks a new client is, “Where do you want your brand to be in five years?” She then makes it her duty to lead clients on the correct path to brand communications solutions that will see them achieve theses goals.  Anna says the best part of her job is seeing the fruits of her labour: the sales increases, leads generated, funds raised (for charity clients), and shifts in opinion on important issues.

Marketing has come a long way since Henry Ford said of his cars, "Any customer can have a car painted any colour that he wants so long as it is black."  We've shifted from selling products that the organisation can make, to making products that the organisation can sell.  Anna will be focussing on market research and relationship marketing as the way to generate inbound enquiry.

Follow on Facebook | Follow on Twitter: @GrandBrands @annastreater

grandbrands.com.au

grandbrands.com.au
Vanja Stace

Vanja Stace

Blogger, VanjaStace.com

Vanja Stace is a digital marketing advisor by day and fashion blogger the rest of the time.  She started blogging at VanjaStace.com in 2009 as a way of getting to know Brisbane's fashion scene after relocating from Auckland the year before. In the very beginning she decided who she'll write for and focused on delivering content that will thrill this audience. Her blog has gone from strength to strength and now has thousands of readers from Brisbane and beyond.

To create content for her blog, she works closely with Australian designers and PR agencies in order to bring content that her readers will appreciate as well as drawing on her career in fashion marketing to bring advice to the next generation of designers and marketers. Now and again she indulges in a self-centered outfit post although my motivation for this is primarily to show off the clothes.  She listens to her readers who aren't shy in requesting information and frequently analyses site data to see which posts and topics are successful.

She will discuss the benefit of a blog as a vital tool in your inbound marketing arsenal with the emphasis on content that is relevant to your audience and in line with your brand.  She will also cover using site analytics and social media.

Follow on Facebook | Follow on Twitter: @vanjastace   

VanjaStace.com

vanjastace.com
Panel Chair: Cat Matson

Panel Chair: Cat Matson

Chief Digital Officer, City of Brisbane

Cat Matson is Brisbane's Chief Digital Officer, overseeing the citywide Digital Brisbane strategy. Under the strategy, Cat is responsible for driving economic growth through digital adoption in the SME sector, strengthening the city's digital start-up ecosystem and facilitating Cyber City initiatives. Recently named as a rising female in the technology sector by the Sydney Morning Herald, Cat is considered an industry leader when it comes to the digital space, with a savvy business mind and a robust understanding of the wider business context.

LinkedIn | Follow on Twitter: @catmatson @DigitalBNE

catmatson.com.au

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