Unleashing the Creative Customer

Creative marketing in the age of user generated content

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That's a wrap. A big thank you to our sponsors and everyone who made this event possible.

19th Apr 2011

6:00pm - 8:30pm

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Zuri Bar & Dining

1/367 Brunswick Street
Fortitude Valley QLD 4006

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User Generated Content (UGC) and social media are transforming the way we do marketing.

Gone are the days when marketers controlled the communication and path between advertisement and consumer.

Today's model is collaborative, collective, customised and shared. It’s a world in which the consumer is the creator, consumer and distributor of content.

Join us for a discussion about how brands and agencies can take full advantage of this dynamic and new environment.

  • Activity
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  • Speakers
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Here’s a sneaky peek at the speakers for this event.

Rob Hudson

Rob Hudson

Chief Digital Officer, Y&R Group

As the Chief Digital Officer for Y&R Group, Rob services the digital marketing needs of over 20 blue chip clients including, V8 Supercars, Qld Government, Suncorp, AFL, Brisbane Council and Tatts.

With 20 years of digital marketing behind him, Rob is a sought after public speaker on emerging digital technologies and marketing strategies. In 2011 Rob was the author of "Social media and Defence", a four month government review in to the use of social media and user generated content by the Australian Defence force.

Follow on Twitter: @georgePattsyr @_RobHudson  

gpyr.com.au | yr.com

Panel Chair: Cat Matson

Panel Chair: Cat Matson

Chief Digital Officer, City of Brisbane

Cat Matson is Brisbane's Chief Digital Officer, overseeing the citywide Digital Brisbane strategy. Under the strategy, Cat is responsible for driving economic growth through digital adoption in the SME sector, strengthening the city's digital start-up ecosystem and facilitating Cyber City initiatives. Recently named as a rising female in the technology sector by the Sydney Morning Herald, Cat is considered an industry leader when it comes to the digital space, with a savvy business mind and a robust understanding of the wider business context.

LinkedIn | Follow on Twitter: @catmatson @DigitalBNE

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