Video Marketing

The powerhouse of content

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20th Apr 2016

6:00pm - 8:00pm

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Capri by Fraser, Brisbane

80 Albert Street
Brisbane City QLD 4000

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Video is the big boom of 2016 and the future of content marketing. Blogging without video? You’re missing a huge opportunity to give your audience a readily digestible update on your product/service. If you’re a consumer or B2B brand and you’re not producing engaging video content, you’re likely missing out - over 60% of marketers expect video to dominate their strategies in the near future (Nielsen). Join us for networking and a panel discussion about Video Marketing.

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    Video is the big boom of 2016 and the future of content marketing. Blogging without video? You’re missing a huge opportunity to give your audience a readily digestible update on your product/service. If you’re a consumer or B2B brand and you’re not producing engaging video content, you’re likely missing out - over 60% of marketers expect video to dominate their strategies in the near future (Nielsen). 

    Engaging video content has the power to increase sales, reduce customer product enquiries, and it brings your brand to life. So how do you approach the new content channel that’s personal and creates cut through for your brand? Our expert panel will be sharing their insights about how to create, engage and measure the success of video content. 

    During this panel, you'll discover

    • What are the key tenants of creating engaging video content?
    • Surely video is expensive - how high quality does it need to be? 
    • Is it for everyone? What brands does it suit best?
    • Are native uploads important?
    • What platforms are best for sharing video? Are they all created equal?
    • What sort of results should I expect?

    Who would benefit from attending

    • Marketing, digital and communication professionals
    • Business owners and directors

    Panel of speakers

    Panel Facilitator: Laura Campbell, Director, Deloitte Digital LinkedIn | Twitter: @lauraslenslife  

    MC: Lisa Ma, Event Manager, Networx Brisbane LinkedIn | Twitter: @networxevents @lisama_

    Event hashtag is #nxbris

    Please use #nxbris in your posts so people at home can follow what's going on! Follow Networx Brisbane on Facebook | Facebook Events | Instagram: @networxevents | Twitter:@networxevents

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    Ticket inclusions

    Your ticket includes networking with drinks & finger food prior to the presentation, facilitated networking, panel discussion, event giveaways, attendee list prior to the event. 

    Networx is information, introductions and inspiration.

  • Transport and directions

    There are limited self-parking spots underneath the Hotel at a cost of $15.

    Secure Parkade, 53 Albert St, Brisbane City
    $15, or book online for $10

  • Giveaways

    [VENUE DRAW] 1 x Overnight stay in a Studio Deluxe including breakfast for two guests, courtesy of Capri by Fraser, Brisbane.  Terms and conditions apply. Subject to availability, block out dates apply. 

    [NETWORX DRAW] Tasting menu + drinks in Asana by Pete Evans for 2 guests, courtesy of Capri by Fraser, Brisbane.

    [NETWORX DRAW] 1 x GoPro Hero4 Session Waterproof Action Camera valued at $299, courtesy of Interpro Digital

  • Activity
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  • Sponsors
  • Speakers
  • Attendees

Networx_VideoMarketing Video Marketing - The powerhouse of content - April 20, 2016: Capri by Fraser, Brisbane, Queensland, Australia. Credit: Alex W / Event Photos Australia

Our #videomarketing panel in action #nxbris #capribrisbane

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Here’s a sneaky peek at the speakers for this event.

Richard Spencer

Richard Spencer

Head of Agency, Isentia Two Social

Richard Spencer works for Two Social, Isentia’s specialist Social Media agency. The social media landscape is changing and developing exponentially, and Richard advises organisations on how to maximise their opportunities in this exciting channel.  Richard is also a regular media commentator on social media channels.

Prior to founding TWO Social, Richard was Senior Vice President, Global Marketing and Interactive with TMP Worldwide and has been working in digital communications and the internet since 1996. Richard holds a Bachelor of Arts (BA Hons) in Business and a postgraduate Diploma in Marketing (CIM). Richard is a member of the Australian Institute of Company Directors.

Folio of Work, | LinkedIn | Twitter: @twosocial @spence7zero

twosocial.com

twosocial.com
Dee Deng

Dee Deng

Founder & CEO, Video D Media

Hailing from Singapore, Dee is the founder of Video D Media, a social video marketing agency that focuses on storytelling across multiple platforms. In 2014, Dee also founded the tech startup Hirehive, a marketplace for filmmakers and their production equipment. His experience as a filmmaker and tech startup founder has culminated in Dee advising startups and organizations on how to leverage storytelling and growth hacking principles to connect with their audiences, drive customer action and actualize profit.

As a strategist and executor who intimately understands the business of storytelling, Dee is driven to help brands do one thing: marketing in the year we actually live in (a line so famously exclaimed by serial entrepreneur, Gary Vaynerchuk). 

LinkedIn | Twitter: @_videod @videodmedia

videodmedia.com

videodmedia.com
Sam Carson

Sam Carson

Director, Acai Brothers Superfood Bar

Sam Carson is Director and Co-Founder of Acai Brothers Superfood Bar. Sam and Ben Day are two long-time friends who share a love for health and fitness. The Redlands locals toyed around with the idea of starting their own health food joint for months before deciding to bite the bullet and jump into the hospitality game headfirst with Acai Brothers Superfood Bar. With unequalled passion for healthy living, Sam and Ben consulted extensively with a raw food chef to create their menu of healthy bowls, juices, smoothies and raw organic treats.

Sam and Ben use Acai Brothers to further promote healthy living, and have even started a YouTube channel and Facebook videos for the cafe to expand awareness of their brand but also their ethics and ideas with a healthy dose of cheeky humour. 

LinkedIn | Twitter: @samacaibrothers

acaibrothers.com.au

acaibrothers.com.au
Panel Facilitator: Laura Campbell

Panel Facilitator: Laura Campbell

Director, Deloitte Digital

Laura Campbell is a Director at  Deloitte Digital. Laura’s career has run the full gamut of digital, PR and strategic marketing. She has specialist skills in developing and optimising online channels, which have been formed in her roles both internationally and domestically across a wide variety of industries including banking and finance, tourism and online retail. 

Laura’s committed to providing channel of choice for customers and hence devises solutions that cohesively deliver digital and offline customer experiences. A natural leader, Laura has formed and led dynamic, results-driven teams, and sets an example to others with her inquisitive outlook and high level of personal accountability.

LinkedIn | Twitter: @lauraslenslife

deloittedigital.com/au

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