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That’s a wrap. A big thankyou to our sponsors and everyone who made this event possible.

20th Aug 2014

6:00pm - 8:00pm

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Loft West End

100 Boundary Street
West End QLD 4101

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Event Details

With increasing fragmentation of communication channels it's becoming increasingly difficult to integrate, rather than simply duplicate, messages across platforms. How do we keep our marketing messages consistent yet channel-specific across online and offline channels to ensure a consistent user experience?

In this panel discussion we'll be chatting with marketing and comms veterans, looking at how we apply the timeless principles of marketing and comms to the 'new world order' of marketing. And we'll be digging into how we stay suitably creative in order to get the desired attention and headspace of our market.

  • Activity
  • Photo Gallery
  • Sponsors
  • Speakers
  • Attendees

Here’s a sneaky peek at the speakers for this event.

Ralph Barnett

Ralph Barnett

Creative Director, SapientNitro

Originally from New Zealand, Ralph started his advertising at Saatchi & Saatchi then spent the next 18 years working in both Australia and London working for major networks such as DDB and McCann Erickson and Rapp Colins. He returned to Brisbane 5 years ago and is working at SapientNitro as Creative Director and idea engineer.

Ralph was one of the creatives behind the ‘Best Job in the World’ campaign and as a result was ranked the number one art director in the world in 2010.  Industry award highlights include 3 Cannes Grand Prix as well as securing Australia’s first and only D&AD Black Pencils.  SapientNitro (formerly CumminsNitro) is one of Queensland’s largest agencies and specialises in brand, retail, direct and digital marketing. SapientNitro Brisbane has had great success at both international and local awards for their creative andstrategic work. SapientNitro was awarded Queensland State Agency of the Year by both AdNews and B&T in 2008 and 2009, and International Boutique Agency of the Year by New York Festivals in 2009.  The Brisbane based client list is a mix of global, national, state and local brands including Tourism Queensland, PPQ, Stockland, Brisbane Marketing, Mars Snackfoods and SuperCheap Auto Group.

Follow SapientNitro on Facebook | Follow on Twitter: @sapientnitro @Ralphieee


Trevor Young

Trevor Young

Founder & Principal Consultant, Expermedia

Trevor Young is a speaker, consultant and advisor who helps businesses, organisations and aspiring thought leaders to tell their story, grow their audience and build their brand using social media and content marketing. He writes one of Australia's leading marketing blogs (PRWarrior.com) and is the author of the book microDOMINATION: How to leverage social media and content marketing to build a mini-business empire around your personal brand.

Trevor will chat about the importance of:

  • having a point of view and a differentiated brand voice that can be communicated across various mediums;
  • understanding the nuances of those various mediums
  • understanding (and living) your key messaging and brand story on a consistent basis

microDOMINATION: How to leverage social media and content marketing to build a mini-business empire around your personal brand

PR Warrior on Facebook | Twitter: @trevoryoung | LinkedIn | PR Warrior Blog | Reputation Revolution Podcast


Tim Eldridge

Tim Eldridge

Brand and Business Consultant

Tim Eldridge has helped build brands and businesses literally all over the world. Working for renowned advertising agencies like Saatchi & Saatchi and Ogilvy & Mather he has lived and worked in London, New York and Hong Kong, and has been involved in the development and management of global advertising campaigns across Europe, the Middle East, Asia and the Americas for clients such as IBM, Hewlett Packard, Procter and Gamble, Schweppes and other well-known brands.

Tim is based on the Sunshine Coast where, as an independent consultant, he continues to help executives build their brand and businesses albeit with a client portfolio that today includes innovative Startups and early stage entrepreneurs as well as established Australian firms striving to take their business to the next level.

In 2009 Tim became Fellow member of the UK’s Chartered Institute of Marketing, an organisation he first encountered in 1986 when he passed its Diploma in Marketing examination shortly after acquiring a Bachelor of Arts (Honours) Degree in Business Studies for which he ‘majored’ in Marketing Concepts and Multi-National Marketing.

An enthusiastic supporter of sustainability, Tim provides pro bono support to a number of environmental organisations. He is an Associate Member of Clean Tech Industries Sunshine Coast and is a Board Director of the Innovation Centre of the Sunshine Coast, a Startup Incubator owned by and based on campus at the University of the Sunshine Coast.

Tim brings a wealth of world-class marketing, branding and global experience to his collaborations with Boards of Directors, senior executives and other leadership teams - as well as his informative and sometimes entertaining conference talks - and can be relied upon to inject fresh and exciting thinking into business and brand development decision making.

LinkedIn | Twitter: @EldridgeTim


Panel Chair: Cat Matson

Panel Chair: Cat Matson

Chief Digital Officer, City of Brisbane

Cat Matson is Brisbane's Chief Digital Officer, overseeing the citywide Digital Brisbane strategy. Under the strategy, Cat is responsible for driving economic growth through digital adoption in the SME sector, strengthening the city's digital start-up ecosystem and facilitating Cyber City initiatives. Recently named as a rising female in the technology sector by the Sydney Morning Herald, Cat is considered an industry leader when it comes to the digital space, with a savvy business mind and a robust understanding of the wider business context.

LinkedIn | Follow on Twitter: @catmatson @DigitalBNE

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